TikTok Is Launching A Job App For Gen Z

·1-min read

Do you ever feel as though it’s TikTok‘s world – and the rest of us are just living in it? Well, the app’s latest boss move sounds like another step towards digital domination: an expansion into the recruitment market.

According to Axios, TikTok is testing a dedicated recruitment channel targeted at Gen Z users. It won’t be part of the main app, but will be easily accessible from it.

This spin-off recruitment channel will reportedly allow brands to post job listings – in particular, entry-level roles appealing to Gen Z users. According to the report, “several big brands” have already been approached about getting involved.

It will also allow users to search for jobs and connect with potential employers.

Because it’s aimed at Gen Z, users will reportedly be invited to post a video résumé instead of a typical written CV. They’ll also be able to share this video résumé to their main TikTok profile.

Though the recruitment channel sounds as though it’s very much a work-in-progress at the moment, it’s hard not to feel a little excited. After all, video résumés sound like a great way of displaying creativity to potential employers and bypassing some of the boring and drawn-out recruitment process.

It could even help to disrupt the job market in fields that are currently lacking in diversity and dominated by thinly veiled nepotism.

In the meantime, we can continue using TikTok for skincare advice, sleep hacks and breakfast trends – as well as to keep an eye on the dark side of Sylvanian Families.

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