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You may or may not be familiar with TikTok, the latest social media platform where users create and share short dance, lip-sync, comedy, and talent videos.
However, it’s increasing impact is undeniable, particularly when you take into account the £6 serum that was bought by over 100,000 users after they watched a video on its miraculous effects.
Kaelyn White, a US teen TikToker, caused a stir of excitement after posting a video showing her dripping a deep red serum directly onto her acne and gently massaging it over her face.
The video also showcased the noticeable before and after images - and it quickly caught beauty fans attention.
The hashtag #theordinary now has over 67.2million views on TikTok, with thousands purchasing the product and posting their own videos and images on social media, many with the caption “TikTok made me buy it”.
In fact, such is the power of one young girl on a social media site, that the brand reported it lead to a 59% increase in sales since the end of January, which was when Kaelyn uploaded the video.
The skincare product is described as a 10-minute exfoliating facial that improves the texture and radiance of your skin, while also exfoliating away blemishes and minimising pores.
Not only does it brighten the skin, the weekly peel can also assist with anti-aging, as well as remove dead skin and smooth your complexion.
tiktok made me wanna buy the ordinary peeling solution argh— 𝓲𝓷𝓽𝓪𝓷 𝓭𝓮𝓴𝓪𝓷 4.00 🌻 (@intannzzzz) March 20, 2020
i hate tiktok the ordinary peeling solution is sold out evERYWHERE— loz x (@lozzzzzo) March 2, 2020
The £6 serum has proven to be so popular it’s currently sold out on every single beauty website we scrolled through, including Feel Unique, Cult Beauty and Beauty Bay, where customers are limited to two per person.
The sought-after serum is, however, still available to buy directly through the Deciem website.
Kaelyn, who has over 3.5million followers on the app, recommended to her viewers that the serum should be used for a maximum of 10 minutes once or twice a week, saying the product does tend to sting, but that is normal with a retinol peeling solution.
It should be noted though, that when using acid-based products directly onto your skin, always do a patch test first and follow the directions on the bottle.
We’re sold, on TikTok and the serum.