This £5 serum sells every 3 seconds: 'This has been a game changer'

·Shopping writer
·3-min read
The Ordinary's Niacinamide 10% + Zinc 1% is sold three times every minute. (Getty Images)
The Ordinary's Niacinamide 10% + Zinc 1% is sold three times every minute. (Getty Images)

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Finding effective and affordable skincare often feels like trying to find a needle in a haystack. That is, until you discover The Ordinary.

The popular beauty brand rose to fame earlier this year thanks to a viral TikTok about its £6 serum that was bought by over 100,000 users after they watched a video on its miraculous effects.

While the viral product continues to flying off the shelves, it’s another one of The Ordinary’s skincare heroes that has beauty fans talking: Niacinamide 10% + Zinc 1%.

The serum is currently the brands best-selling product, with more than one serum selling every three seconds on

And, with over 900 glowing reviews, we are not surprised it is a hit with shoppers.

Why we love it

Niacinamide 10% + Zinc 1% ticks all the boxes.

The beauty buy target blemish-prone skin, reduces the appearance of spots, and the amount of sebum created, which is the cause of breakouts.

Niacinamide has been said to help brighten the skin’s complexion.

It can be layered with other products when used in the morning and evening, although the brand advises not to use in conjunction with Vitamin C products.

If that wasn’t enough, the product is free from nasties, including alcohol, oil and silicone, and is gluten-free, vegan and cruelty free.

Plus, it is super affordable, and retails for just £5 for a 30ml bottle, or £8.90 for 60ml.

What the reviews say

With over 900 glowing reviews, and an average rating of 8.2 out of 10, this is one cult skincare item no beauty cupboard is complete without.

Here’s what the reviews say:

  • “Where do I even start?! This has been a game changer for me. I have been using it for about 2 months now. I have rather enlarged pores and some acne scarring from my teenage years (I'm 30 now). My pores appear smaller now, which I never thought would be possible. The scars are faded and my skin looks and feels great!”

  • “This stuff is the best! It has helped my skin feel less blocked, my pores are smaller, my skin is much clearer. I have bought it over and over, I love it.”

  • “I love this product so much, I ended up ordering 5 more bottles! It's really good for your skin, I can feel my skin is more glowy and tighter.”

  • “This serum is so cheap and works wonders, i absolutely love it, cleared up my skin, i’m on the 3rd bottle already.”

  • “I have never seen results like this with any other product. I am 55, Hispanic, and my skin looks bright and fresh like never before. Thanks so much.”

Buy it: Niacinamide 10% + Zinc 1% | £5 from The Ordinary

Also available from: Boots, PettyLittleThing and Amazon

Niacinamide 10% + Zinc 1%
Niacinamide 10% + Zinc 1%
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