By now, you might have heard murmurs of a certain and very popular US-born beauty brand making its way across the pond: Tatcha.
Once the reserve of beauty shoppers in Asia and the US, over the last few weeks the brand's previously elusive skincare (and distinctive packaging) has been cropping up on the feeds of British beauty editors and skinfluencers alike – confirming that the brand is officially coming to the UK.
And now, Tatcha is here.
So what is Tatcha all about?
For the uninitiated, Tatcha was born out of one woman's own complexion concerns with dermatitis. Tired of formulas that didn't stack up, Vicky Tsai had a lightbulb moment after a trip to Kyoto – she set out to build a brand that harnessed the wellbeing rituals synonymous with Japan with ingredients like double-fermented rice, green tea and algae and create a line of skincare specifically for stressed-out skin.
With stress now at an all time high, it's no surprise that Tatcha has garnered a legion of followers since its inception in 2009–including Drew Barrymore, Selena Gomez and Jennifer Aniston–who look to Tatcha’s philosophy to treat their tired, modern-day complexions.
All in all, our skin needs balance and that’s exactly what Tatcha is here to teach us.
Where can you shop Tatcha in the UK?
Tatcha is available today on tatcha.co.uk and will soon be launching at SpaceNK later in the month. From the 26th of May, Tatcha will also have a SpaceNK pop-up store on James Street in Covent Garden that will last for a couple of weeks.
What are the best Tatcha products to try?
Here are my honest thoughts when I tried four of the brand’s most cult formulas...
The Camelia Cleansing Oil
This is simply a joy to use – it starts up as a rich oil cleanser before turning into a milky foam. Though you can use it day and night to remove stubborn make-up, take off SPF and hydrate your skin, I loved using it in the morning as it left my skin looking instantly luminous first thing.
The Rice Polish Classic
Here it is: Meghan's favourite formula from the brand and I must admit I was a little skeptical at first. I tend to steer clear of abrasive scrubs for fear of stripping my skin. With this water-activated exfoliator, however, my skin felt clean but not scrubbed and my face – which has a tendency to react to new products –looked fresh and polished albeit a little red. I would use this as a weekly treatment rather than a regular product in my skincare line-up.
Popular in Japanese skincare rituals, essences have been used for years to help restore hydration in skin post-cleanse. Thanks to rice, algae, and green tea, it felt really hydrating on my skin and could easily replace my toner on a day to day basis.
The Silk Cream
I really loved this moisturiser (despite being very, very pricey). Described as a 'firming moisturiser', it combines a complete liquid silk protein, which mimics the amino acid structure of human skin, alongside fermented Japanese superfoods. The result? A ridiculously glow-y base.
It can be easy to get wrapped up in all the social media hype, but I have to say Tatcha is one brand that is really worth it. Behind that selfie-worthy aesthetic lies some seriously good skincare.
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