Is Tatcha Dewy Skin Cream worth the hype? Our Beauty Editor finds out
With its iconic lavender packaging and cult following, Tatcha has been making waves since it arrived on UK shores three years ago. Founded in 2009 by Vicky Tsai, a former New York city trader, the brand was born out of necessity, and a bit of serendipity.
After battling relentless dermatitis that demanded daily steroids and antibiotics, Tsai realised her high-octane lifestyle was wreaking havoc on her skin. The penny dropped on a life-altering trip to Japan. There, she noticed something remarkable: geishas, whether 20 or 70, had glowing, healthy skin despite wearing heavy makeup daily.
Inspired by their centuries-old skincare rituals and native natural ingredients, Tsai set out to create Tatcha, a brand designed to bring balance not just to the skin but to life itself. Fifteen years later, and the brand is a global sensation, with fans including Nicola Coughlan, Meghan Markle, Selena Gomez, and Madison Beer.
Intrigued by the hype, I decided to swap out my go-to moisturiser for Tatcha’s famed Dewy Skin Cream, a product so popular it reportedly sells every 60 seconds. Here’s what happened when I put it to the test.
But first...
What is Tatcha Dewy Skin Cream?
The Tatcha Dewy skin cream is no ordinary moisturiser. It contains antioxidant-packed Japanese Purple Rice that helps fight against damage caused by stress, pollutants and UV damage, as well as a special blend of Okinawa algae and hyaluronic acid that captures water to help maintain skin’s natural moisture reservoir and replenishes ceramides to ensure optimum skin barrier function.
If that wasn't enough, in every Tatcha formula lives a tiny symphony of superfoods, amino acids, and AHAs called Hadasei-3™. This proprietary complex of twice-fermented rice, green tea, and algae is rooted in the nutrient-dense Japanese diet, largely considered the healthiest in the world.
FYI, if you're wondering, why is Tatcha Dewy skin cream so expensive? Then there isn't really a straightforward answer. Often though, costs are dictated by ingredients, packaging, supply chains and Research and Developments. The Tatcha R&D lab, known as The Tatcha Institute is based in Tokyo and is where the brand's skincare products are developed.
The Dewy Skin Cream
What is Tatcha Dewy Skin Cream used for?
According to the brand, the Dewy Skin Cream is ideal for dry skin or dull skin. It can also be used on combination skin for those who prefer a moisturiser with a richer texture.
When should you use Tatcha Dewy Skin Cream?
I've been using the Dewy Skin Cream daily and both morning and night. It's not greasy at all and so it sit well under make-up.
My honest review of Tatcha Dewy Skin Cream
There’s much to admire about this cream. To start, it’s intensely hydrating without leaving an oily residue or taking forever to absorb. After just one use, I woke up with noticeably softer skin.
While its thick consistency might seem daunting for those with oily or acne-prone skin, don’t let that deter you. During winter, I tend to rely on richer creams to combat weather-induced dryness, but many budget options often lead to breakouts. Thankfully, this one hasn’t caused a single blemish.
Another standout feature is its compatibility, it layers beautifully with serums, SPF, and makeup without disrupting my routine. And while the nearly £70 price tag might give you pause, a little goes a surprisingly long way, making it a worthwhile investment. The scent is also divine: it's got that shoulder-slumping scent that forces you to take a deep breath.
Overall, this cream has seamlessly integrated into my routine, keeping my skin barrier healthy and balanced. While I still rely on AHAs for brightening, this product has become a reliable staple. Is it worth the hype? Absolutely.
More beauty stories this way:
How to deal with stress-induced acne: 'My skin’s barrier was completely broken, so retinol made it worse'
Two women reveal how benzoyl peroxide transformed their skin
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