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I'm a beauty editor and this Tarte lip balm — on sale for $19 — is my absolute fave

I've worked as a beauty editor for seven years and I've tried hundreds and hundreds of lipsticks — mattes, stains, glosses, you name it. Some of them have even gained a permanent spot in my overflowing medicine cabinet. If I had to pick my favorite, though, it would be the Tarte Maracuja Juicy Lip Balm. It's the perfect combination of lipstick, balm and gloss. I have a tube in every bag and it's my everyday product pick for moisturized, high-shine lips with just a hint of color. Even better, this lippy formula is on sale for $19, regularly $24, at QVC. And, if you're a first-time QVC shopper, you can score $10 off your order of $25 or more with offer code SURPRISE.

The click-up design of the tube delivers a hydrating lip treatment disguised as a tinted gloss. Your lips will feel smooth and look plump after a single swipe.
$19 at QVC

The hybrid (tri-brid?) formula imparts hydration, color and shine after one pass over your lips. It's the type of lip product that complements any look because it doesn't appear overly done or like you went a step too far — even if you use one of the more pigmented colors. Choose from seven shades including Clear, Grapefruit, Guava, Hibiscus, Passion Fruit, Raspberry and Strawberry.

My most used of the bunch is Hibiscus — I love how the natural mauve shade matches everything. I've made my way through at least four tubes of just that color in the last two years and I currently have the whole lineup in my vanity. Try the more dramatic shades, like Raspberry, for winter, and the brighter pops, like Strawberry, for spring. There are more than 10 antioxidant-rich fruit essences infused in the formula and each lip balm smells like coconut. One fan described it as a "tasty, tropical drink."

Another perk: You can easily put on the lip product without a mirror. The glossy formula is super forgiving when it comes to lip lines (even when you draw outside of them) and the hint of color doesn't require a precise hand. The click-up pen design also supplies the exact amount of product you need for a swipe and the flat head of the Tarte Maracuja Juicy Lip Balm stays smooth and even from first to final application.

Tarte lip balm
This Tarte lip balm is available in seven shades, including clear.

It's not just me who can't get enough of this lip essential. A five-star reviewer said, "I buy every new one they make. It's moisturizing, not sticky and has just enough color — perfect for daytime, the gym, yoga, beach...anytime you want a little moisture and color."

If you've been disappointed by the texture of glosses in the past, I ask you to give this formula a chance — it isn't goopy and doesn't give your mouth that "lips stuck together" feeling. This shopper agreed: "I have a drawer full of lipsticks/glosses/colors and I am never happy with them. These are by far the best ever. It's enough color and shine to make my lips feel soft and healthy. Not sticky, not too shiny — just perfect!"

Tarte Maracuja Juicy Lip Balm is truly a perfect formula — and I don't say that about many products. It's also easier than ever to shop for it thanks to QVC's Easy Pay system — purchase in four installments of $4.80 instead of paying all at once. Now, please excuse me while I go stock up on my favorite shade while it's on sale.

The lip product smells like coconut — need we say more?!
$19 at QVC

The reviews quoted above reflect the most recent versions at the time of publication.