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One in three people in the UK are now ‘flexitarians’

According to new research, more than one third of people in the UK identify as flexitarian - put simply, flexible vegetarians - and so mostly eat a diet of plants with the occasional addition of meat. Research by the Forum for the Future and Counterpoint, commissioned by Flora, predicts that the number of flexitarians is set to grow by 10% this year alone. There are no particular rules to being a flexitarian, so you could eat meat once a month, or once a day, but it’s usually taken on by those