The Gap

  • NewsBeth Greenfield

    Gap CEO Replies to Child's Request for More Gender Neutral Clothing

    Can the Gap shed its boy/girl aisles for a more gender-neutral approach? Five-year-old activist Alice Jacob is learning early in life that standing up for what you believe in can really make a difference. Jacob first made a name for herself earlier this month, when the Washington Post published the letter she’d written to Gap CEO Jeff Kirwan, asking for less girls shirts with “pink and princesses” and more with “cool” images, like the “Superman, Bat Man, rock-and-roll and sports” usually reser