Activists have urged people and brands supporting the Black Lives Matter movement to stop flooding the movement’s online hashtag with blank images from the Blackout Tuesday campaign. The thousands of celebrities, companies and other supporters who have posted black squares on social media to support protests in the US over the death of George Floyd have inadvertently filled searches for “Black Lives Matter” with blank images, campaigners warn. On Instagram, when users search for posts for Black Lives Matter, they are now met by a wall of blanked out images or even a completely black screen, which activists claim is hiding images and news about the ongoing protests. “Y’all are really posting blank black squares and pushing down critical information that the country and the world need to see in the middle of an uprising,” wrote one Twitter user. “This is counter-productive. Please understand what you’re doing before you do it. Amplify black voices WITHOUT silencing the movement,” wrote another. Campaigners have called on supporters to instead use the hashtag “Blackout Tuesday” on Instagram and Twitter to avoid overwhelming searches for Black Lives Matter posts. “We know that’s it no intent to harm but to be frank, this essentially does harm the message. We use the hashtag to keep people updated. Please stop using the hashtag for black images,” wrote Kenidra Woods, a St Louis activist.
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