- StyleCaroline Allen
Stella McCartney's doesn't always clean her clothes: 'It's better to simply brush the dirt off'
She has argued that it’s better to simply brush the dirt off.
- StyleEvening Standard
Stella McCartney is teaming up with Google to tackle fashion’s sustainability problem
It’s no secret the fashion industry has a big problem when it comes to sustainability: every year £140 million worth of clothing ends up in landfill according to WRAP UK. The champion of sustainable fashion is undoubtedly Stella McCartney, with the British designer spearheading the uses of recyclable fabrics, organic cotton and synthetic leathers. Announced today at the Copenhagen Fashion Summit, the pilot aims to empower brands by offering them greater insight on the impact of their supply chains.
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