• Stella McCartney is teaming up with Google to tackle fashion’s sustainability problem
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    Evening Standard

    Stella McCartney is teaming up with Google to tackle fashion’s sustainability problem

    It’s no secret the fashion industry has a big problem when it comes to sustainability: every year £140 million worth of clothing ends up in landfill according to WRAP UK. The champion of sustainable fashion is undoubtedly Stella McCartney, with the British designer spearheading the uses of recyclable fabrics, organic cotton and synthetic leathers. Announced today at the Copenhagen Fashion Summit, the pilot aims to empower brands by offering them greater insight on the impact of their supply chains.

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