Sports Bra

  • NewsYahoo Life

    The Science Behind Why Sports Bras Are Terrible

    The $1.67 trillion global sportswear and athleisure market tends to focus on style and comfort, not on function. That leaves women without sports bras that support them.

  • NewsAlison Coldridge

    This Clever Sports Bra Tracks Your Fitness Levels – While Keeping You Supported

    The brainchild of biometric technology and smart apparel company OMsignal, the genius sports bra will help its wearer keep tabs on her workout success. Wearable technology is nothing new but a sports bra that can track your fitness activity takes smart wristbands to a whole new level – and could be worth splashing your Christmas cash on (if you’ve got any left). The clever little bra in question, called the OMbra, records your biometrics and streams them to your phone – letting you know exactl