Yahoo Style

People are slamming this gym advert for being ‘sexist’ and ‘objectifying’ women

The ads from Cardiff-based gym, UFit Fitness have been placed in various prominent locations around the city and have attracted accusations of sexism and objectification on social media. “I am going to keep tweeting this sexist advert from my gym, @ufit_fitness, so that lecturers in #sexist ‪advertising can find it easier,” one woman wrote. “This is sexist, inappropriate & needs to be called out,” she wrote in a tweet about the gym’s advert.