For any little girls who dream of being plucked from their normal, ordinary lives and catapulted into the ritzy world of fashion, Megan Williams is about to become your new lifespo. A 14-year-old Megan was minding her own business in McDonalds in her home town in Surrey when she was spotted by a model scout and told to get herself to an agency. Fast forward eight years and with seven campaigns for Guess under her belt, catwalks for designer giant’s Ralph Lauren, not to mention gracing the pages of glossies Elle, Glamour, Marie Claire and the swimwear edition of Sports Illustrated, the 5 foot 9.5” beauty is fast becoming fashion’s new sweetheart.
Just recently, we’ve had Lauren Hutton appearing on the catwalk and 88-year-old Baddie Winkle become the face of Missguided. Before that was Joan Didion for Céline, Jessica Lange as the face of Marc Jacobs Beauty and Joni Mitchell’s Saint Laurent campaign.
When Kendal Divarco won a school modelling competition earlier this year, she was flown out to the Green Valley Resort in Las Vegas to take part in a glamorous photoshoot.
With the likes of Gigi Hadid and Cara Delevingne dominating not only the beauty and fashion industry, but winning over the public with their social media networks (a combined 41 million followers on their Instagram’s), modelling has become less about the look and more about the online persona. Reflecting upon the concept of modelling becoming more dominated by social media influence, I decided to contact my friend Charlotte Gergahty. Lottie is essentially a super-model, she has appeared in campaigns for Jerome Russell and Ann Taylor, as well as being the face of numerous clotting companies and appearing in music videos worldwide.