Marketing
- EntertainmentYahoo Life UK
Inside the £174K Oscars goody bag: From a 12-day cruise to a gold-plated vape pen
The gifts come courtesy of Distinctive Assets, a celebrity and product-placement marketing company
- EntertainmentYahoo Life UK
Barber's 'free condom' marketing strategy goes hilariously wrong
Pay for a haircut, get an accidental pregnancy for free.
- NewsYahoo Life UK
Three mega beauty brands have announced women of colour as faces of their latest beauty campaigns
A welcome change.
- NewsYahoo Life UK
More men are buying deodorant for their balls
Is no gender safe from 'intimate hygiene' products?
- NewsYahoo Life UK
Blue Monday is absolute nonsense, here's why
Supposedly the third Monday in January is the “most depressing day of the year”, hence the name ‘Blue Monday’. The story goes like this: once upon a time there was a holiday company looking to increase revenue. Enter Dr. Cliff Arnall, a former part-time tutor at Cardiff University who as since admitted the whole thing is meaningless.
- NewsAlice Sholl
Weight Watchers’ ‘sex life’ marketing campaign seriously backfires
Well, a recent campaign by Weight Watchers in Australia is definitely one of those after many have accused it of suggesting that heavier people have worse sex lives. After research found that over half of Australian women feel self conscious having sex because of body image issues, the company decided to use this statistic in their latest campaign.
- NewsAlice Sholl
These bathroom signs are boringly sexist
Cassie Chadderton took to Twitter after spotting the toilets at a pentahotels hotel, writing “Hi @pentahotels, just wondering if you know that we’re in the 21st century now?” along with a photo of the toilets.