"As a government employee, I am granted health care, and I see firsthand that for one to have health care, you have to have jobs," Kara McCullough said.
It was carried out by Textio, and involved analysing 50 million job listings for language that tends to provoke disproportionate responses from women or men. Some of the most feminine job postings included those for home health aides – a career that’s a whopping 89% female – nurse practitioners, physician assistants and genetic counsellor roles. On the other side of the spectrum, fast-growing but particularly male-dominated jobs such as cartographers had key words such as ‘manage’ ‘superior’ and ‘forces’, which tended to appeal to men.