This year while Audi used the break in proceedings to promote their new S5 Sportback, the company also used the platform to make an important statement about gender pay equality. In the short film, titled Daughter, the German car manufacturer depicts a girl racing against boys in a go-kart competition while her father asks how he should explain the fact that women continue to get paid less than men.
A landmark study has found that the majority of women’s products cost more than the male equivalents. A type of gender discrimination that you probably didn’t know existed. When asked, Target claimed the pricing was a “mistake” - slightly convenient, eh?