• 10 best purple shampoo for blonde hair
    Style
    The Independent

    10 best purple shampoo for blonde hair

    They say blondes have more fun but, true or not, maintaining those golden locks can prove quite the task for the fair-headed among us, especially during the winter. As the sunshine shrinks away, sadly us blondes are no longer able to rely solely on the sun to lighten our tresses and instead many of us will be reaching for the bleach to avoid our hair turning a brassy shade of yellow.But if a visit to the hairdressers every six weeks just isn’t on the cards, what’s a girl to do to keep her blonde bright, bold and vibrant? The key here is to invest in a purple or “silver” shampoo.Purple shampoos are designed to neutralise the brassy, yellow tones that can develop after time and, because purple is exactly opposite yellow on the colour wheel, it immediately cools down golden tones after just one use.Depending on the product you choose and the amount of yellow you’re trying to combat, a purple shampoo can be used daily or as a weekly treatment. Similarly, the amount of time you leave it on for will differ too – if your hair is in desperate need of a refresh, some will recommend you let the shampoo sit for up to five minutes. However, if you’re tackling a minimal amount brass, a minute or two will suffice.Whether your hair is natural or dyed, we’ve been testing the products that will really make the most of your fair locks. Here are our favourite ways to keep blondes looking like they’ve just stepped out of the salon. L’Oreal Professionnel Serie Expert Silver: £11.52, AmazonOne of the world’s best-loved beauty brands, L’Oreal Professionnel certainly knows its stuff and this colour-clarifying shampoo proves it. Seriously intense in colour, the formula is designed specifically for grey or white hair, but can also be used by blondes to reduce unwanted yellow tones. Made with a specific anti-yellow action, this shampoo uses a neutralising system to treat colour fading and dullness, ensuring that fair hair remains bright and glossy and, after using just once, we definitely saw results. After applying to wet hair, creating a lather and rinsing thoroughly, our locks looked instantly more alive and had a healthy feel. If it’s super-white, or grey-toned hair you’re after, we suggest leaving on for a little longer for the best results – but be careful if you simply want to eliminate brassiness.Buy now Lee Stafford Bleach Blonde Shampoo: £8, AmazonA cult favourite, this has been formulated for bleached and highlighted hair to lightly tone and knock out that pesky brassiness that develops over time. It also has UV protection, which helps protect your tresses and prevents colour fade and damage. We found this option refreshed and restored our hair easily and even looked far shinier – a result we’re attributing to its blonde-enhancing complex of chamomile and moringa seed extract. Great for livening your locks in between salon visits, it’s recommended to use this once a week to avoid hair becoming too ashy – unless that’s what you’re looking for.Buy now Bleach London Silver Shampoo: from £6.50, Cult BeautyA brand known for single-handedly reinvigorating haircare with cruelty-free dyes and a cast of rainbow hues, Bleach London’s expertise can now be accessed within the comfort of your very own home. A game-changer for blonde, platinum or white hair, this violet-toned, high-pigment shampoo will eliminate brassy tones to give you your brightest look yet. It’s made using strengthening wheat proteins and moisturising vitamin B5 to nourish your hair as you rescue it, and is cruelty-free and vegan. Used every other wash, we found that this option gave brilliant results even after a single use and, thanks to its nourishing ingredients, left our locks feeling super smooth. You can also buy a coordinating conditioner.Buy now Kevin Murphy Blonde Angel Wash: £20, Cult BeautyCreated by renowned editorial stylist Kevin Murphy, this everyday use shampoo tackles dull and lifeless blonde locks with a clever concoction of ingredients. Infused with lavender, it also contains optical brighteners to restore shine while the addition of murumuru butter and shea butter as well as vitamin A and E works to hydrate and soothe your hair and scalp. A great option for daily use, we found this made our tresses look far less brassy. Buy Now Pro:Voke Touch of Silver Brightening Shampoo: £4, AmazonThe cheapest option on the list, you’ll be surprised at just how well this bargain buy will improve the colour of your tresses. Super-potent, it is designed to tone and brighten hair in just one wash and we found it delivered. Formulated with a violet pigment, it should be used twice a week as a treatment – simply massage into wet hair, leave for five minutes and rinse thoroughly. After using this shampoo once, we noticed our hair looked instantly brighter and, in bleached areas, far, far whiter. Depending on the result you’re looking for, this option will reduce brassiness when needed, or if you use it more regularly, help you achieve that cool, ashy look. For the price, there really wasn’t much difference in performance, making it a great choice for anyone on a budget.Buy now Sachajuan Silver Shampoo: £20, AmazonCreated by cult Swedish brand Sachajuan, this shampoo will help you achieve a pure, unadulterated shade of blonde while using its patented “Ocean Silk technology” – a cocktail of proteins and mineral extracts derived from sea algae – for added shine. A product that neutralises and protects your colour, it’s cleverly pigmented to counteract undesirable brassy tones and diminish unwanted warmth, making it a brilliant option for blondes and those with cool violet hair. It also contains a UV-shielding ingredient to help fight long-term fade. As well as decreasing yellowness in our tresses, we found this also gave our hair added volume, strength and silkiness. While we rinsed shortly after application, this highly pigmented formula means the longer you leave it on, the stronger the effect will be.Buy now Lush Daddy-O Shampoo: £6.25, LushLike all of Lush’s products, this purple shampoo smells divine as it’s fragranced with violet, lemon and lime, but it also does the job at clarifying hair effectively. A great way to keep platinum and grey locks looking their best, we found this creamy option instantly revived our tresses, almost completely ridding them of unwanted canary yellow tones. Our hair smelled great after use and, thanks to ingredients such as extra virgin coconut oil and seaweed, it also felt much softer. It gets bonus points for being vegan.Buy now Oribe Bright Blonde Shampoo for Beautiful Colour: £41, Space NKSpending more than £40 on a shampoo might seem outrageous but, budget-permitting, we don’t think you will regret investing. Housed in a beautiful pink bottle you can proudly display in your bathroom, Oribe’s colour-saving shampoo is formulated to keep blonde hair looking bright and lustrous. As well as using enriched violet pigments to cancel out yellow tones, it also contains ingredients such as coconut and corn-derived elements to maintain colour, and lemon, ginger root and chamomile extracts to gently cleanse. It’s also free of sulphates, parabens, sodium chloride, gluten, and animal testing. Ideal for both natural and highlighted hair, we found this made our hair look and feel as though we’d just paid a visit to the salon, with brassiness noticeably reduced and a bright, glossy shine.Buy now Fudge Professional Clean Blonde Violet Shampoo: £13.95, Beauty BayLoved by professionals and beauty buffs alike, Fudge’s formulas are the result of years of experience in the industry and that is evident here. Designed to be left on the hair for three to five minutes, this shampoo promises to help cleanse blonde hair of brassy tones and is also made with UV protectants to help defend against environmental damage. Deeply cleansing, we found our hair felt seriously refreshed after using this option and while it definitely toned our tresses, the formula wasn’t overly harsh and didn’t leave it looking too white.Buy now Pureology Perfect 4 Platinum Shampoo: £12.35, Feel UniqueMuch less daunting in colour than some on the list, this is a light blue toner that ensures your blonde hair stays clean and cool. Sulphate-free, it cleanses your strands without fading colour and unlike some other purple shampoos, doesn’t leave hair feeling dry thanks to moisturising ingredients. We found that this gentle option was much less harsh than others, meaning you could use it as often as needed to maintain your desired tone. Our blonde tresses looked noticeably lighter and, thanks to the shampoo’s blend of pear, peony and vanilla, it smelled amazing too.Buy now The Verdict: Best purple shampoosFor a shampoo that will deliver instant results every time you use it, we suggest picking up L’Oreal Professionel’s Serie Expert Silver. A great all-rounder, it works wonders on blonde, grey or white hair and doesn’t leave your locks feeling dry. It is seriously potent though so beware of leaving it on for too long. If you want to experiment without having to splurge too much though, Pro:Voke’s Touch of Silver Brightening Shampoo is a cheaper alternative that also packs a punch. For a cruelty-free option, our favourite was Bleach London’s Silver Shampoo which gave our hair a bright, creamy finish – especially when followed by the matching conditioner.

  • Zara Just Launched Its Most Expensive-Looking Collection to Date
    Style
    Who What Wear

    Zara Just Launched Its Most Expensive-Looking Collection to Date

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    Style
    Evening Standard

    Stranger Things x H&M: how to shop the '80s-themed collection

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    Style
    Evening Standard

    Celine Dion's style evolution: The singer doesn't care if you don't like her new look

    Singer Celine Dion has well and truly reinvented herself as everybody’s favourite haute couture queen, establishing herself as one of the bravest style icons on the scene today. Whether she’s shutting down the 2019 Met Gala in a dandelion headdress or weeping on the front row at Valentino’s Haute Couture presentation, nobody loves fashion more than Celine Dion. Dion revealed during a carpool karaoke segment on The Late Late Show with James Corden that she had “maybe” ten thousand pairs of shoes, which she keeps in a warehouse in Vegas.

  • Prada to ban fur from all new products and designs
    Style
    The Independent

    Prada to ban fur from all new products and designs

    Prada has announced it will be ditching fur from its collections as of February 2020 after years of being urged to do so by animal rights activists.The luxury Italian fashion house made the announcement on Wednesday afternoon, with Miuccia Prada confirming that The Prada Group, which also owns Miu Miu and Church’s, is “committed to innovation and social responsibility” and has vowed to “meet the demand for ethical products.”More follows...

  • This Is Officially the Royals' Summer Shoe of Choice
    Style
    Who What Wear

    This Is Officially the Royals' Summer Shoe of Choice

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  • The £19.99 wrap dress that will work all year round
    Style
    The Telegraph

    The £19.99 wrap dress that will work all year round

    Being a fashion editor means you’ll inevitably be asked, “What’s the one item I should buy?” Some would argue a pair of tailored trousers or a smart blazer but I'm an advocate of a mid-length wrap dress. Go for a subtle print in a silky material and you’ll find it's flattering on most body shapes and sizes, plus it’s easily layered, meaning you can wear it all year round. Here’s how I style mine…

  • The £39 Sellout Topshop Sandals Now Come in 3 New Colours
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    Who What Wear

    The £39 Sellout Topshop Sandals Now Come in 3 New Colours

    Our team already owns one of each.

  • Tight dress causes 21-year-old Elle Fanning to faint at Cannes Film Festival
    Style
    Danielle Fowler

    Tight dress causes 21-year-old Elle Fanning to faint at Cannes Film Festival

    The actress wore a chic 50s-inspired Prada dress.

  • 50 Best summer dresses 2019
    Style
    Evening Standard

    50 Best summer dresses 2019

    No one can resist the charms of a good summer dress.

  • Rihanna's luxury fashion brand will launch sooner than we thought
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    Harper’s Bazaar

    Rihanna's luxury fashion brand will launch sooner than we thought

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    Style
    Danielle Fowler

    The Duchess of Cambridge's top high street style statements - and where to shop them

    As the royal mother-of-three makes a case for & Other Stories, we revisit some of her most affordable high street looks to date.

  • Amelia Windsor's Extremely Cute Royal Wedding Guest Dress Is Available To Buy Right Now
    Style
    Elle

    Amelia Windsor's Extremely Cute Royal Wedding Guest Dress Is Available To Buy Right Now

    Puff sleeves? Check! Sweetheart neckline? Check! Our extreme jealousy? Check!

  • Duchess of Cambridge wears £8 earrings and high street dress in new family photos
    Style
    Alison Coldridge

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    The royal style icon no doubt pleased fans in her latest high street look.

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    Style
    Alison Coldridge

    Supersized celebrity red carpet dresses

    Supersized dresses seem to be having a moment. The red carpet at Cannes Film Festival 2019 is covered in frothy, attention-grabbing gowns, with stars including Indian film star Deepika Padukone and Thai A-lister Sririta Jensen posing for photos in outrageously over-sized creations.

  • Lady Gabriella Windsor's Wedding Dress Is Actually Blush Pink, If You Can Believe It
    Style
    Pop Sugar UK Fashion

    Lady Gabriella Windsor's Wedding Dress Is Actually Blush Pink, If You Can Believe It

    Lady Gabriella Windsor married Thomas Kingston at Windsor Castle on May 18 in front of some very stylish guests . That marks the third royal wedding at the venue in less than a year. Obviously, this called for an incredible wedding dress , and Lady Gabriella went with Luisa Beccaria to create her custom look, since she's "been in love with the brand for a long time." According to a press release from the designer, her Valencienne écru lace gown took four months to make, and it's easy to see why - the veil alone is six meters long! While it's not quite so obvious to the naked eye, the layers of organza and tulle are actually a subtle blush shade, overlaid with off-white lace and embroidery. But Lady Gabriella played up the pink tones with her bouquet, proving that, while her chosen silhouette is traditional, the details are completely original. "I was so lucky to have my dream dress designed by Luisa Beccaria, She and her team are exceptional and I am thrilled with the stunning result of their craftsmanship," Lady Gabriella stated. If you can manage to get over the stunning veil that trailed the steps behind her (I still can't look away), then zoom in on Lady Gabriella's Russian Fringe style diamond tiara , worn by her grandmother, the Princess of Greece, on her own special day. I get it's a lot to take in - this is certainly one royal wedding dress for the books. Related: The Actual Cost of the Royals' Most Famous Wedding Gowns

  • Meghan Markle's impact on small British fashion labels a year on from royal wedding
    Style
    Danielle Stacey

    Meghan Markle's impact on small British fashion labels a year on from royal wedding

    Yahoo UK speaks to the some of the brands who have been touched by the 'Meghan effect.'