"This is modern minstrel blackface," one critic said of Kardashian's springy curls and bronzed skin.
"How has Marks and Spencer managed not only to mess up the spelling but make a biryani without rice and meat?"
In short the term blackfishing refers to women allegedly using makeup and hairstyles to look like they are black.
The product has been criticised on Twitter with many pointing out that jerk is a Jamaican seasoning – made up of allspice and Scotch bonnets – rather than a rice dish.
“The problem isn’t Kylie. The problem is America. If she didn’t exploit it, someone else would have."
While the lyrics of Netta Barzilai's original song, which referenced themes such as bullying, the #MeToo movement, and female empowerment, were positively reviewed on social media, other aspects of her performance were not.
Halloween is a time where cultural appropriation and other general offensiveness flourishes. You’d think that celebrities would be all too aware of the controversy their close-to-the-mark costumes could cause, but a lot still do it anyway.Actress and dancer Julianne Hough has to be the worst offender. In 2013, she went full blackface to dress up as ‘Orange Is the New Black”s Crazy Eyes, earning herself a shedload of criticism.Unfortunately, she’s not the only one.Heidi Klum upset the Hindu community in 2008 after transforming into goddess Kali while both Chrissy Teigen and Paris Hilton offended with their sexed-up American Indian costumes.Follow us on Instagram and Facebook for non-stop inspiration delivered fresh to your feed, every day. For Twitter updates, follow @YahooStyleUK. Read more from Yahoo Style UK:Anne Frank and other questionable Halloween costumesHalloween costume ideas for families, from superheroes to Star WarsEvery one of Heidi Klum’s Halloween party costumes