"This is modern minstrel blackface," one critic said of Kardashian's springy curls and bronzed skin.
"How has Marks and Spencer managed not only to mess up the spelling but make a biryani without rice and meat?"
In short the term blackfishing refers to women allegedly using makeup and hairstyles to look like they are black.
The product has been criticised on Twitter with many pointing out that jerk is a Jamaican seasoning – made up of allspice and Scotch bonnets – rather than a rice dish.
“The problem isn’t Kylie. The problem is America. If she didn’t exploit it, someone else would have."
While the lyrics of Netta Barzilai's original song, which referenced themes such as bullying, the #MeToo movement, and female empowerment, were positively reviewed on social media, other aspects of her performance were not.