Yahoo Style

The most popular coat ever? Zara jacket goes viral after an Instagram account is set up in it’s honour

In fact, there is now a dedicated Instagram account which documents every spotted-on sighting of the classic coat. @ThatCoat was set up by Alice Frances and her sister Emily after they spotted the coat several times during a trip to the Chelsea Flower Show, earlier this year. “It all started at Chelsea Flower Show “She’s wearing my coat” “Which coat?” “That coat” and suddenly, everywhere,” she continues.