Body Standards
- NewsNoël Duan
A Woman’s Body is Photoshopped into 18 Countries’ Ideals
In the 1600s, William Shakespeare once wrote, “Beauty is bought by judgment of the eye,” explaining that beauty is subjective to the individual. UK-based pharmacy Superdrug commissioned marketing agency Fractl to ask graphic designers from 18 different countries to retouch an image of a woman’s body to “fit with their culture’s perceptions of beauty and an ideal female form.” The project was inspired by Esther Honig’s 2014 project, Before & After, in which she asked graphic designers to manipul
