They say blondes have more fun but, true or not, maintaining those golden locks can prove quite the task for the fair-headed among us, especially during the winter. As the sunshine shrinks away, sadly us blondes are no longer able to rely solely on the sun to lighten our tresses and instead many of us will be reaching for the bleach to avoid our hair turning a brassy shade of yellow.But if a visit to the hairdressers every six weeks just isn’t on the cards, what’s a girl to do to keep her blonde bright, bold and vibrant? The key here is to invest in a purple or “silver” shampoo.Purple shampoos are designed to neutralise the brassy, yellow tones that can develop after time and, because purple is exactly opposite yellow on the colour wheel, it immediately cools down golden tones after just one use.Depending on the product you choose and the amount of yellow you’re trying to combat, a purple shampoo can be used daily or as a weekly treatment. Similarly, the amount of time you leave it on for will differ too – if your hair is in desperate need of a refresh, some will recommend you let the shampoo sit for up to five minutes. However, if you’re tackling a minimal amount brass, a minute or two will suffice.Whether your hair is natural or dyed, we’ve been testing the products that will really make the most of your fair locks. Here are our favourite ways to keep blondes looking like they’ve just stepped out of the salon. L’Oreal Professionnel Serie Expert Silver: £11.52, AmazonOne of the world’s best-loved beauty brands, L’Oreal Professionnel certainly knows its stuff and this colour-clarifying shampoo proves it. Seriously intense in colour, the formula is designed specifically for grey or white hair, but can also be used by blondes to reduce unwanted yellow tones. Made with a specific anti-yellow action, this shampoo uses a neutralising system to treat colour fading and dullness, ensuring that fair hair remains bright and glossy and, after using just once, we definitely saw results. After applying to wet hair, creating a lather and rinsing thoroughly, our locks looked instantly more alive and had a healthy feel. If it’s super-white, or grey-toned hair you’re after, we suggest leaving on for a little longer for the best results – but be careful if you simply want to eliminate brassiness.Buy now Lee Stafford Bleach Blonde Shampoo: £8, AmazonA cult favourite, this has been formulated for bleached and highlighted hair to lightly tone and knock out that pesky brassiness that develops over time. It also has UV protection, which helps protect your tresses and prevents colour fade and damage. We found this option refreshed and restored our hair easily and even looked far shinier – a result we’re attributing to its blonde-enhancing complex of chamomile and moringa seed extract. Great for livening your locks in between salon visits, it’s recommended to use this once a week to avoid hair becoming too ashy – unless that’s what you’re looking for.Buy now Bleach London Silver Shampoo: from £6.50, Cult BeautyA brand known for single-handedly reinvigorating haircare with cruelty-free dyes and a cast of rainbow hues, Bleach London’s expertise can now be accessed within the comfort of your very own home. A game-changer for blonde, platinum or white hair, this violet-toned, high-pigment shampoo will eliminate brassy tones to give you your brightest look yet. It’s made using strengthening wheat proteins and moisturising vitamin B5 to nourish your hair as you rescue it, and is cruelty-free and vegan. Used every other wash, we found that this option gave brilliant results even after a single use and, thanks to its nourishing ingredients, left our locks feeling super smooth. You can also buy a coordinating conditioner.Buy now Kevin Murphy Blonde Angel Wash: £20, Cult BeautyCreated by renowned editorial stylist Kevin Murphy, this everyday use shampoo tackles dull and lifeless blonde locks with a clever concoction of ingredients. Infused with lavender, it also contains optical brighteners to restore shine while the addition of murumuru butter and shea butter as well as vitamin A and E works to hydrate and soothe your hair and scalp. A great option for daily use, we found this made our tresses look far less brassy. Buy Now Pro:Voke Touch of Silver Brightening Shampoo: £4, AmazonThe cheapest option on the list, you’ll be surprised at just how well this bargain buy will improve the colour of your tresses. Super-potent, it is designed to tone and brighten hair in just one wash and we found it delivered. Formulated with a violet pigment, it should be used twice a week as a treatment – simply massage into wet hair, leave for five minutes and rinse thoroughly. After using this shampoo once, we noticed our hair looked instantly brighter and, in bleached areas, far, far whiter. Depending on the result you’re looking for, this option will reduce brassiness when needed, or if you use it more regularly, help you achieve that cool, ashy look. For the price, there really wasn’t much difference in performance, making it a great choice for anyone on a budget.Buy now Sachajuan Silver Shampoo: £20, AmazonCreated by cult Swedish brand Sachajuan, this shampoo will help you achieve a pure, unadulterated shade of blonde while using its patented “Ocean Silk technology” – a cocktail of proteins and mineral extracts derived from sea algae – for added shine. A product that neutralises and protects your colour, it’s cleverly pigmented to counteract undesirable brassy tones and diminish unwanted warmth, making it a brilliant option for blondes and those with cool violet hair. It also contains a UV-shielding ingredient to help fight long-term fade. As well as decreasing yellowness in our tresses, we found this also gave our hair added volume, strength and silkiness. While we rinsed shortly after application, this highly pigmented formula means the longer you leave it on, the stronger the effect will be.Buy now Lush Daddy-O Shampoo: £6.25, LushLike all of Lush’s products, this purple shampoo smells divine as it’s fragranced with violet, lemon and lime, but it also does the job at clarifying hair effectively. A great way to keep platinum and grey locks looking their best, we found this creamy option instantly revived our tresses, almost completely ridding them of unwanted canary yellow tones. Our hair smelled great after use and, thanks to ingredients such as extra virgin coconut oil and seaweed, it also felt much softer. It gets bonus points for being vegan.Buy now Oribe Bright Blonde Shampoo for Beautiful Colour: £41, Space NKSpending more than £40 on a shampoo might seem outrageous but, budget-permitting, we don’t think you will regret investing. Housed in a beautiful pink bottle you can proudly display in your bathroom, Oribe’s colour-saving shampoo is formulated to keep blonde hair looking bright and lustrous. As well as using enriched violet pigments to cancel out yellow tones, it also contains ingredients such as coconut and corn-derived elements to maintain colour, and lemon, ginger root and chamomile extracts to gently cleanse. It’s also free of sulphates, parabens, sodium chloride, gluten, and animal testing. Ideal for both natural and highlighted hair, we found this made our hair look and feel as though we’d just paid a visit to the salon, with brassiness noticeably reduced and a bright, glossy shine.Buy now Fudge Professional Clean Blonde Violet Shampoo: £13.95, Beauty BayLoved by professionals and beauty buffs alike, Fudge’s formulas are the result of years of experience in the industry and that is evident here. Designed to be left on the hair for three to five minutes, this shampoo promises to help cleanse blonde hair of brassy tones and is also made with UV protectants to help defend against environmental damage. Deeply cleansing, we found our hair felt seriously refreshed after using this option and while it definitely toned our tresses, the formula wasn’t overly harsh and didn’t leave it looking too white.Buy now Pureology Perfect 4 Platinum Shampoo: £12.35, Feel UniqueMuch less daunting in colour than some on the list, this is a light blue toner that ensures your blonde hair stays clean and cool. Sulphate-free, it cleanses your strands without fading colour and unlike some other purple shampoos, doesn’t leave hair feeling dry thanks to moisturising ingredients. We found that this gentle option was much less harsh than others, meaning you could use it as often as needed to maintain your desired tone. Our blonde tresses looked noticeably lighter and, thanks to the shampoo’s blend of pear, peony and vanilla, it smelled amazing too.Buy now The Verdict: Best purple shampoosFor a shampoo that will deliver instant results every time you use it, we suggest picking up L’Oreal Professionel’s Serie Expert Silver. A great all-rounder, it works wonders on blonde, grey or white hair and doesn’t leave your locks feeling dry. It is seriously potent though so beware of leaving it on for too long. If you want to experiment without having to splurge too much though, Pro:Voke’s Touch of Silver Brightening Shampoo is a cheaper alternative that also packs a punch. For a cruelty-free option, our favourite was Bleach London’s Silver Shampoo which gave our hair a bright, creamy finish – especially when followed by the matching conditioner.
After years of dropping hints, Victoria Beckham finally announced she's launching a beauty line back in February. The fashion designer has turned her attention to the beauty business to launch Victoria Beckham Beauty, which will sit alongside fashion on Victoriabeckham.com.
Kylie Cosmetics has been known to crash websites and clog up phone lines with a single product drop or Lip Kit sale, but the brand's first foray into skin care has arguably caused the biggest stir. Within minutes of announcing its new Walnut Scrub, which launches on May 22, people on Twitter and Instagram were in disarray over the exfoliating ingredient.
Dunkin' is expanding its horizons so far that you can now support the brand at a nail salon near you. The coffee chain teamed up with Lauren B.
What began as a drama between two beauty YouTubers has bloomed into a full-fledged controversy that has the influencer community taking sides. Even if you had never heard the name "James Charles" before this week, it's likely your timeline is clogged with mentions of him now.
After years of styling hair at fashion weeks across the globe and working on glam squads for celebrities like Alicia Keys, Tilda Swinton and Harry Styles, hairstylist Helen Reavey knows all there is to know about scalp care. Throughout her time as a celebrity hairstylist, she’s seen how styling products and hot tools can damage the hair and leave buildup behind on the scalp. Unfortunately, most people - especially celebrities - can’t cut out styling products completely to eliminate that buildup, so Reavey, with the help of her husband Colm Mackin, created a solution: Act + Acre.
My skincare regime is slapdash at the best of times (more slap than dash if truth be told): a bit of baby oil to take off my eye make-up and a slick of Nivea for the rest. I’m also fond of slathering on some night cream and hoping for an overnight miracle, as promised on the jar.So, I’m not good with facials. The last time I had one I had to suppress a case of the giggles. While monks chanted through a Bluetooth speaker, a face mask tightened on my skin and a beautician spoke to me in absurdly soft tones that I strained to hear, I struggled to relax. So when an email popped into my inbox about the latest facial trend of microneedling, I almost deleted it.But then I remembered that a friend of mine had the procedure done some time ago and her skin looked great, so I decided to go along and give it a go. What was the worst that could happen?Microneedling (collagen induction therapy) is a minimally invasive treatment that involves making tiny punctures in the skin with a series of fine needles. Apparently a “brilliant collagen stimulator” – the “micro-injuries” caused by the needles stimulate the body’s healing processes, producing lots of lovely collagen, not only during the process, but for some time after too. And it isn’t limited to the face, apparently able to help with stretch marks, scar tissue and the after-effects of acne. It’s billed as “safe and effective” on a range of skin types, including sensitive skin.With a birthday coming up, I read on. The treatment, they said, would be “comfortable” – the needles in a microneedling device are thinner than a strand of hair. If they were coming anywhere near me I certainly hoped so. A mention of numbing cream was reassuring.The next morning I booked my appointment at Regents Park Aesthetics, being careful to avoid Googling microneedling images.When I arrived at the clinic a week later I was met by Natasha, who was going to do the honours. She immediately put me at my ease, explaining each step of the procedure with calming clarity. And her own youthful, dewy complexion couldn’t help but inspire confidence.First, Natasha applied a topical local anaesthetic cream to my face, and I had to wait for about five minutes for it to take effect. It was all reassuringly clinical: next, she unwrapped the sterile microneedling pen, or “Collagen P.I.N.” (Percutaneous Induction Needling), as it’s apparently called.And so the treatment began. I’m pleased to report that it was completely underwhelming: I had imagined blood, tears and probably a bit of wailing, but it was fine. At best it was quite relaxing, at worst a bit like pins and needles on your face, which was a bit weird, but nothing more. The sensation round and over my nose was strange, but none of the procedure was in any way painful.All the while Natasha explained what she was doing, asking if I was OK or if I wanted her to stop, so I felt in control of the whole experience. She worked on my face for about an hour all in all, concentrating on "problem areas" (my whole face, I think) and as she microneedled away she applied the growth factor serum, which promotes collagen production.When it was all done, I looked in the mirror – and looking back at me was a red-faced person. Not bloodied and bruised, not 10 rounds with Anthony Joshua, as I’d feared, just red-faced. Natasha gave me some collagen cream for the next few days and gave me clear instructions about what I should and shouldn’t do over the coming days and weeks (“You haven’t got anything planned tonight, have you?”).The regime wasn’t too difficult to accommodate: no make-up for at least 48 hours; no face creams or serums containing retinol or highly concentrated acid-based products; use gentle skincare products with no active ingredients; and apply sunscreen with an SPF of 30+ when going out for at least the next two weeks.Natasha also told me what I could expect in terms of the aftermath of the treatment, how long the redness would last. My skin would start to flake, she warned. Going home was slightly comical: deciding to get the tube, I wrapped my scarf around my face and didn’t make eye contact with anyone. That evening, my partner said I looked like Sir Alex Ferguson – which I could only take as a compliment, knowing how highly he regards himI had thought that as the anaesthetic cream wore off, it might be painful but it wasn’t at all. The following day my skin was very red, but not sore - apart from when I applied the cream - which admittedly did sting. The worst part was when my skin started flaking, as Natasha had warned. It began about day three and really was unpleasant. My skin was patchy, dry and incredibly itchy. But it only really lasted for a day – I would say give yourself a weekend to get over it.Now three weeks on from the procedure, I would say my skin is looking better – not especially youthful, but somehow healthier. And there may be a slight improvement in my lines, but they were far from fine lines, so any improvement is good. Results vary from person to person, but most people report to seeing a positive change one to two weeks after the first treatment. One single full-face session at Regents Park Aesthetics costs £200 and a course of three costs £550. My experience was that one session wasn't enough, so for the full benefits the complete course of three is probably what you'd need, of course that will set you back a pretty penny, so perhaps starting with an acid peel could be the way to go.
If the lack of sandal-worthy weather is getting you down then fear not as we’ve rounded up the best purchases to be made this May - the perfect way to cheer up, right? With nothing but our jollies at the top of our agenda this month, we’re busy curating the ultimate shopping list to cram into our suitcase. This summer , we’re packing Toast’s must-have raffia tote bag for the flight while there’s a pair of Duchess of Cambridge -inspired espadrilles that have caught our eye. On the beauty front, The Body Shop is helping us to pull together a guilt-free bathroom shelf with the launch of its vegan-friendly carrot cleanser and face wash. While royal fans will be pleased to find a coffee table book destined to provide endless sartorial inspiration from the Queen of co-ords herself. Now all we need is an array of matching brollies... From the jewellery collaboration everyone is talking about to holiday clobber, shop this month’s best buys.
Though her Game of Thrones character's look has remained the same over eight seasons, Emilia Clarke's relationship with beauty has been in transition. The 32-year-old actress, who famously portrays Daenerys Targaryen on the seminal show, recently revealed she had suffered two severe brain aneurysms, both of which had to be treated through surgery.
Finding the perfect make-up product is always an exciting moment, but fans of Urban Decay's setting spray are getting positively evangelical.
Lucy Liu was joined by former co-stars Drew Barrymore and Cameron Diaz at her Hollywood Hall of Fame event.
'Tis the season when there’s a party every night, and getting our hair professionally styled for every single one is both too time-consuming and too expensive. Enter the curling tong, which promises to transform limp locks into bouncy waves.