Christopher Bailey transformed Burberry in aesthetic and financial terms, but most of all he transformed it in tone. Christopher Bailey, who turned Burberry from an ailing rainwear label into a global luxury brand, is to check out of the company in 2018 after 17 years at the helm. Burberry shares fell 2% after the news that Bailey’s next Burberry show, which will be held in London in February, will be his last.
The chief creative officer and former chief executive of Burberry, Christopher Bailey, is leaving the company at the end of March next year, the British fashion house has announced. Mr Bailey, who joined Burberry in 2001 and became CEO and chief creative officer in May 2014, ushered the retailer through a period of significant transition during his leadership. "Burberry has undergone an incredible transformation since 2001 and Christopher has been instrumental to the company's success in that period,” said Mr Gobbetti.
From the most coveted trench of the season to Ganni's latest 'It' t-shirt, these are the must-have items needed to perfect London Fashion Week style.
When Burberry revealed a strategy shift in September 2016 to showcase a collection at London Fashion Week that customers could instantly shop, it’s safe to say the fashion world was dubious. For decades, Fashion Weeks globally had unveiled collections that weren’t available to buy for months to come (so print journalists and buyers would be able to plan their issues well in advance) and going against the grain by dropping the traditional fashion calendar was always going to be a risk. While long-standing and very traditional in some respects, the British fashion house is known for being innovative – and in an age where we shop from our phones and crave immediacy, innovation pays off.
When Kendall Jenner landed in the capital on Saturday, the entire fashion industry got excited. After all, the American model’s arrival could well mean a FROW appearance at a London Fashion Week show – or a quick spot of catwalk modelling. Last night, Kendall made an appearance at *the* London Fashion Week bash of the season – a post-show get together hosted by Burberry in collaboration with LOVE magazine.
Remaining vigilant, Erdem stayed well away from Middle Eastern stereotypes. Instead, he delicately embroidered Turkish patterns onto military jackets and printed opulent designs across long velvet dresses. Faux fur brand Shrimps continues to rise, updating its usually saturated coats into icy designs fit for a snow day.
Arguably the biggest show in the London Fashion Week schedule, Burberry showed its second see now, buy now collection this evening. Last season’s Virginia Woolf references had moved into decadent designs taken from the work of sculptor Henry Moore.
On Monday evening, Christopher Bailey debuted his AW17 collection for Burberry. Decadent, Tudor-inspired and structured, it was full of new season items that social media instantly gushed over. Lucky Olivia Palermo, sat on the front row, even got to wear one of the new pieces (the military wool cape) – as a model waltzed past her on the catwalk in exactly the same look. But it’s not just celebs who can wear the new collection immediately.