What to Read Next

How to survive the SALES with a little help from John Lewis

20 December 2012

While we all love a bargain, it's much harder to love the experience of heading into town on Boxing Day to fight the crowds and stand in the queues to pick it out. If the idea of shopping in the sales brings makes you feel hotter under the collar than a microwave mince pie - then take heart, we're here to help. Or rather, the professional souls at John Lewis are.

This festive season, personal shoppers at the well-loved department store will be helping guide panicking women through the time of year when most bargains are to be had – but when so many of us always seem to emerge with little more than ill-advised paisley print dress or a boob tube with the sequins falling off (or is that just me?)

To help show me how to make the most of the sales, rather than wasting my money on impulse buys or stay at home and miss all the bargains for fear of ill-mannered crowds - is the knowlegable and more than delightful personal shopper; Letara. She has a tried and tested formula for making the most of the sales, and today she's patiently talking me through the process.

‘Tell me the gaps in your wardrobe, or what you could do with stocking up on and we’ll take it from there’ Letara says, sensibly.

I have to confess I own hardly any smart daywear – what you could wear to a smart meeting or job interview for example, and there's also the fact that all my jeans are very scruffy and need replacing.

‘It’s best to use the sales as an opportunity to get things that are expensive the rest of the year and also opt for items that are classic rather than on-trend.’

A black leather jacket is an investment you’ll never regret, like this one from Reiss – and the leather is beautifully soft and supple.

It's the perfect opportunity to re-vamp your basics – like skinny jeans and Breton-style tops or plain colour knitwear, since they are not the sort of pieces that will date or go out of fashion.

Surely everyone knows the terrible sinking feeling that can descend, post-sales, when you've impulsively blown your budget on something you'll probably never wear, but which seduced you due to a heavily discounted price. Letara's advice, should you be tempted to splash out on something unwisely in the sales is to; 'remember - however much you'll save by buying it - you'll save even more by not buying it!' (Especially if it is something gross). Phew! A good point well made.

So that's it! Simply plan what you really need beforehand and stick to it, even in the face of impulses. Oh and one last item; shoes. These Pied a terre riding boots are the sort of staple you’ll end up reaching for every weekend. And these sparkly stilettos by Carvela – well, because you can never have too many sparkly high heels can you?

John Lewis sale starts on Christmas Eve online or December 27th in store and discounts will vary up to 70% off prices seen on here.



Read more fashion and beauty news on graziadaily.co.uk
See what's in the latest issue of GRAZIA magazine
Click here to subscribe to the GraziaDaily newsletter

Get paid to E*TRADE

Sign up today and claim your reward.

Heartburn During Pregnancy

Dealing With Pregnancy is Hard Enough. Getting Heartburn While Pregnant is a Pain. Learn What Causes Heartburn During Pregnancy.

Banks Across America Furious Homeowners Do This

Before you pay your next mortgage you should see this. Millions of homeowners are already amazed. If your bank knew you did this, they'd freak!

People in Heavy Credit Card Debt May Not Know This

If you owe more than $15,000, there is a way to pay off credit card debt that few people think of first. Read how it works.

Banks Are Worried Homeowners Will Do This.

Homeowners are surprised and furious. If you owe less than $625,000 on your home, you better read this.

How Older Men Tighten Their Skin

Men, reduce the look of wrinkles, sagging skin and fine lines with this affordable and effective skin tightening treatment without leaving your home.

Insane Navy Seal Flashlight, should it be banned?

The Military has recently released technology that is now available to the public. Get yours before they run out - Limited Supply!

Military Mortgage Rates In 2016

Rates as Low as 2.75% (3.028% APR) 15 Year Fixed. Exclusive For Veteran & Military Takes 1 Min!

What Are The Pros & Cons Of A Reverse Mortgage?

More Americans are accessing their home equity to support their retirement years. Speak with a professional and see what you may qualify for today.

10 Cards for People Who Have Great Credit

What card offers up to 5% cash back? And which one offers 24/7 concierge service? See the best credit cards of 2016. Apply online, quickly & easily.

The Platinum Card®

Earn Premium Travel Rewards With Your American Express® Card. Apply!

Buying Medicare Supplement Plan F? Read This First

Plan F is the most popular Medicare Supplement plan, but there's another Medigap option you should consider.

Is your insurance comp Laughing Behind Your Back?

New Studies Show that if you drive less than 55 miles a day you can save a ton on auto insurance.

Register Now for Free

Get ahead of tax season & avoid audits with President of Marks Group, Gene Marks.