Stella McCartney launches digital festival to help end violence against women

Photo credit: Getty Images
Photo credit: Getty Images

From Harper's BAZAAR

Stella McCartney has launched a new digital festival to help raise support and awareness of violence against women.

Stellafest, which starts today, has an exclusive line-up of diverse artists from all over the world. All the performances were filmed from home during lockdown.

Photo credit: Courtesy of Stella McCartney
Photo credit: Courtesy of Stella McCartney

The online fundraising event will be hosted on Stella McCartney’s digital channels, including its newly launched TikTok account @StellaMcCartney.

The designer explained in a statement how the festival came about: “Artists from our community have come together to create a festival that is truly global - using technology and social media to bring the mosh pit onto your mobile.”

“While I was sad not to see dad and all the other great performers at Glastonbury this year, we have put together an incredible line-up and are raising our voices to end violence against women, a cause more urgent now than ever.”

Artists include Taylor Hawkins, Brian Wilson and Kelis, with more being announced daily.

A Stellafest charity auction will also include exclusive experiences with various artists, in support of The National Network to End Domestic Violence (NNEDV).

Prizes include a virtual studio visit with Stella McCartney plus a signed one-off garment, a cooking class with Kelis, and a signed copy of Alicia Keys’ book “More Myself” alongside a 10-minute talk with the singer.

Access the charity auction here.

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