A Sports Direct Black Friday sale: Is there an event we love more to see? Absolutely not. The mega-brand houses garms and gear to make all your fitness dreams a reality – from yoga mats to dumbbells, gym leggings and running shoes. Your job? To move quick. Those huge Sports Direct deals won't last forever.
When is Black Friday 2020?
Black Friday always falls on the fourth Friday of November, which is the 27th in 2020, and the sales usually extend through the weekend into Cyber Monday.
It makes sense really, that the sale falls before Christmas: who wants to leave the cozy warmth of their house on Boxing Day to brave the high street crowd? Or, see their thoughtful presents slapped with a huge red sale tag just one day after they were gifted?
So, what exactly is Black Friday?
Originating in America, Black Friday refers to the annual post-Thanksgiving sales – which are chaotic, to say the least. The event was thought to be kick-started by department store Macy’s in the '30s, but the term 'Black Friday' wasn't officially coined until years later.
Fast forward to the upwardly-mobile times of the '80s (cast your mind back to Wall Street bankers and the 1988 film Working Girl, and you'll get the vibe) and the manic shopping period we know and – kind of – love today began to truly take shape.
Amazon was the first to give Black Friday a whirl in the UK, offering customers online discounts and deals on the same day as the sales in the US. Asda came next in 2013 with its in-store event, which included huge discounts on TVs and tech (there were physical fights, FYI).
Now, Black Friday has overtaken Boxing Day as the the biggest shopping event of the year, with most high street retailers taking part in some way.
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