Gamefam and Paramount Games Studio have partnered to bring the yellow sponge who lives in a pineapple under the sea to Roblox for the first time. As part of the 25th anniversary of Nickelodeon’s “SpongeBob SquarePants” franchise, the new game “SpongeBob Simulator” will be available on Jan. 26 to Roblox’s 70 million-plus daily users.
“Deepening the connection with fans of our hit franchises through interactive and immersive experiences is a key facet of our long-term gaming strategy,” Doug Rosen, senior VP of games and emerging media at Paramount said. “We’re excited to let fans step into Bikini Bottom and participate in the universe in a completely new way, and Gamefam’s expertise in creating and managing high-quality and engaging Roblox worlds makes them the ideal partner for us to expand into new horizons.”
More from Variety
The first Roblox game built around the Bikini Bottom universe, “SpongeBob Simulator” is a collecting game where players can venture around the under the sea world with their friends. They will unlock and collect special “mini buddies” modeled after the series’ beloved supporting cast, such as snails, jellyfish and mini versions of the characters. Users will be able to transform into characters like SpongeBob Squarepants, Patrick Star and Squidward Tentacles. They will also be able to explore some under the sea areas like Conch Street and eventually, Goo Lagoon and Kelp Forest.
“Gamefam’s ultimate goal is to bring joy to players, and through this amazing partnership with the Paramount team, we turned one of the most beloved animated franchises into one of the most visually stunning games ever released on Roblox. Millions of existing and new ‘SpongeBob SquarePants’ fans will be able to actively immerse themselves in Bikini Bottom like never before,” Gamefam’s chief business officer Ricardo Briceno said in a statement.
This marks the latest collaboration between Paramount and Gamefam, following their “Teenage Mutant Ninja Turtles Battle Tycoon” game on Roblox — which has attracted 20 million players — to support the film “Teenage Mutant Ninja Turtles: Mutant Mayhem.”
SpongeBob Simulator will be available for free on Roblox via most platforms and devices.
Best of Variety