Specsavers partners with Millie Bobby Brown to launch ‘Florence by Mills’ glasses frames
Specsavers and Millie Bobby Brown have joined forces to launch the ‘Florence by Mills’ optical frames collection.
The glasses chain announced its latest partnership with the British actress, 20, who is the creator of the Florence beauty and skincare collection, with the star adding an exclusive line of optical frames to her range.
Only available at Specsavers, they include 12 frames, which Specsavers said each take “inspiration from the beauty brand’s self-love ethos” and “Millie’s own authentic style”.
It added in an announcement of the launch on Tuesday (03.09.24): “The collection is heavily influenced by the natural world, featuring ocean-inspired waves, curves and organic temple shapes, complemented by crystal colours. “Combining matte and high-gloss textures, the collection incorporates bevels and crystals with milky acetates and uplifting pops of pastels.
“Each frame perfectly encapsulates the beauty brand’s passion for self-expression, with feminine, colourful, everyday designs that are a playful addition to any wardrobe and designed to make people feel comfortable, cute and confident in whatever they wear.”
Millie said: “Florence by Mills is a huge passion project of mine – our brand is all about confidence, inclusivity and self-love, so we were thrilled to be able to collaborate with Specsavers to design and create a collection that captures our ethos so perfectly.
“It was so important to me that each piece of the line allows wearers to express themselves, celebrate their individuality and feel confident and free in their own skin. I’m so excited to finally be able to share the range and I hope you love wearing the pieces just as much as I do.”
Specsavers style editor Bianca Swan added: “We are absolutely delighted to launch our latest collaboration, Florence by Mills eyewear collection and welcome a fresh addition to our designer portfolio.
“The collection encapsulates positivity and self-expression, and we’re excited to see our customers experiment with pops of colour, mixed textures, and playful frames to find a style that suits them, allowing them to express their individuality and unique style.”
All frames in the Florence collection are priced from £100, and available now in Specsavers stores nationwide and online.
Millie named Florence after her great grandmother, who Specsavers said was a woman who “embraced herself and did things that made her happy all her life”.
