Forget eggs, bacon and a litre of Tropicana; apparently the next big hangover cure is a drink from South Korea.
Morning Recovery is based on traditional South Korean remedies used to sooth day-after pains felt aplenty within the country’s heavy drinking culture. (Something Brits and the East Asian nation have in common, then.)
For it to work its magic, you’re supposed to knock it all back once your big night out is finished, but before you go to bed.
Its creator Sisun Lee claims that after doing so you won’t feel the usual effects of a nasty hangover.
Lee, who’s also a former Uber and Tesla product manager, has launched an Indiegogo campaign which has already reached 300% of its original $25,000 (£19,300) goal.
Claiming to be “formulated to boost your body’s natural response to alcohol,” it contains a chemical called dihydromyricetin (DHM) which is extracted from a fruit called heotgae in Korean.
Which according to its Indiegogo page “contains anti-hepatotoxic properties to help detoxify our body”.
It also contains B1, B3, B6, B9, and B12 vitamins to “reverse the depletion of protective enzymes” and antioxidants silymarin and silybin “that combat the free-radicals produced when our body fights off alcohol”.
Not to mention prickly pear extract and taurine which are meant to be good for the liver, and electrolytes to keep you hydrated.
“We’re a group of friends in Silicon Valley obsessed with creating a solution for rough mornings,” Lee explains on Morning Recovery’s page.
“Morning Recovery is a side project born out of our frustration as balancing productivity and social life became challenging.
“We made a trip to Korea, the leading country in drinking supplement research, to develop the formula behind Morning Recovery.
“It’s an all-in-one liquid dietary supplement designed to help your body break down alcohol-induced toxins, and support healthy liver function.”
But importantly, will it work?
By backing the project with $24 (£18), a six pack of the bottles can be yours, and you can discover if it is for yourself.
We don’t know about you, but we think anything is worth a shot.
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