THAT Sophie Dahl For Yves Saint Laurent Image Among The 10 Most Controversial Ads EVER!

Grazia31 May 2012
THAT Sophie Dahl For Yves Saint Laurent Image Among The 10 Most Controversial Ads EVER!
THAT Sophie Dahl For Yves Saint Laurent Image Among The 10 Most Controversial Ads EVER!

We love a bit of a drama – so when the UK’s Advertising Standards Agency released its annual report of the ‘top ten most complained about ads of all time’, we couldn’t resist taking a peek. And guess what we found – remember that Sophie Dahl shoot for YSL? (The one where she’s, y’know, starkers.) Yep, 12 years after it was first released, it’s there. Oh dear.

The naughty shoot, which saw Sophie lying on her back in the nude, sparked controversy when it was released in 2000, prompting 948 complaints to flood the ASA office – and ranking it number eight on the most complained about ads of all time. About the ad the ASA said, ‘We agreed with public complaints that a poster ad for Opium perfume featuring a naked Sophie Dahl was sexually suggestive and, in an untargeted medium, likely to cause serious or widespread offence.’ Oo-oh.

The agency, which works to target potentially offensive adverts, has received around 431,000 complaints in the 50 years it’s been around. Also on the ‘top ten’ list and deemed less offensive than Sophie Dahl looking hot-to-trot were a scaremongering ad for climate change and a violent charity ad featuring drug taking. Hmm.

And then there are those riske fash-ads  that didn’t make it on to the list at all – but that’s not to say they didn’t cause quite a stir. Late last year that amazing, but just a little naughty designer Marc Jacobs was given a telling off for his Oh Lola! perfume campaign, which showed beautiful but underage Hollywood actress Dakota Fanning – who is 17 - wearing a short, pale frilly dress with a huge purple-pink bottle of Oh Lola! resting between her legs.

Miu Miu also got into hot water with their dreamy shots of Hailee Steinfeld showcasing Miuccia Prada’s ‘40s-esque frocks – because she was sat near a railway. The ASA said that it encouraged young people to put themselves in dangerous situations.

But what do you think? Were the ASA right? Or is it just a lot of bother about nothing?



Read more fashion and beauty news on graziadaily.co.uk
See what's in the latest issue of GRAZIA magazine
Click here to subscribe to the GraziaDaily newsletter

No two people are the same.

One-size-fits-all savings and investment advice may be doing less than you think. Find out why. (0915-899P)

For Less Than the Cost of a Hamburger Meal

Get Identity Protection - includes 3-Bureau Credit Monitoring, Lost Wallet Protection, and much more! Get tips on protecting your identity and credit.

Walden University- Doctor of Nursing Practice

Earn your degree online through Walden's CCNE-accredited nursing program and make a difference in your patients' lives. Request free info today!

Celebrate the Summer of Freedom in Williamsburg

Can a Greater Williamsburg vacation give you the freedom to have fun? Watch a real family find out.

Stafford Co.'s Most Affordable Homes

Stafford Landing—a charming new community in Stafford w/ tree-lined homesites & amenities. Priced from the upper $200s. Visit us today!