How Solange, Bianca Jagger and 'The Parent Trap' inspired Rixo’s first bridal collection

Amy de Klerk
·4-min read
Photo credit: Courtesy of Rixo
Photo credit: Courtesy of Rixo

From Harper's BAZAAR

“Bridal is something that has been on our minds for some time,” co-founder Henrietta Rix says of the London label’s debut wedding-dress collection, which launches today, a 26-piece drop featuring gowns, dresses, veils, separates and other accessories. “We have spent more than a year perfecting the fit and fabric – it is one of the most important dresses a woman will wear and we want it to be perfect.”

Plenty of fashion labels have stepped into the bridal market over the past few years as many brides adopt a more modern approach when it comes to choosing something to wear on their big day. And for Rixo, the designers felt that it was a natural next step because there was already demand for it.

Photo credit: Courtesy of Rixo
Photo credit: Courtesy of Rixo

“We have had so many beautiful brides and bridesmaids choose Rixo for their big day, which really inspired us to design a dedicated bridal collection,” Rix says, explaining that she wanted to cater to this by bringing those trademark Rixo touches into a wedding-focussed collection. This meant taking design references from previous pieces and really elevating them.

“Our bridal collection is born from the same DNA that runs through our main line – easy to wear, flattering shapes with vintage references that are made to stand the test of time,” co-founder Orlagh McCloskey explains. “It references pieces from previous collections that we know our customer loves. We took these and developed them in a bespoke 100 per cent silk material with minimal crease.”

Photo credit: Courtesy of Rixo
Photo credit: Courtesy of Rixo
Photo credit: Courtesy of Rixo
Photo credit: Courtesy of Rixo

Just as with its main line, everything in this bridal collection is vintage-inspired, which of course meant that the designers needed to look back at some of the most iconic wedding dresses in history for reference.

“Bianca Jagger was a huge inspiration, especially with the tailored separates – for us, she is the epitome of Seventies style,” McCloskey says. “We also looked at bridal outfits from Priscilla Presley and Yoko Ono – and then at the more contemporary styles from the likes of Solange Knowles and Zoë Kravitz. We both grew up watching The Parent Trap on repeat so the fictional Elizabeth James' central London bridal boutique was a really fun point of reference for us too.”

Photo credit: Reg Lancaster - Getty Images
Photo credit: Reg Lancaster - Getty Images
Photo credit: Josh Brasted - Getty Images
Photo credit: Josh Brasted - Getty Images

However, while they are certainly inspired by the fashion of the past, the designers are also looking to the future, particularly in creating pieces that are not designed to be worn for just once.

“Like many aspects of the industry, the bridal market is definitely changing – and conscious, considered shopping does not have to stop when it comes to bridal,” Rix says. “We designed the collection with a purpose – mini dresses and jackets which can be worn for the evening party or the next day, while the silk slips and midi skirts can be styled as part of an everyday wardrobe for years to come. Gone are the days of wedding dresses living in storage, never to be seen again.”

Photo credit: Courtesy of Rixo
Photo credit: Courtesy of Rixo

Another key change from the traditional bridal-shopping experience is that the pieces are instantly accessible – and are also remarkably affordable with prices ranging from £295 to £1,450. Making the pieces more attainable than many wedding collections was certainly intentional.

“For us, the whole process of finding a wedding dress should be smooth, easy and enjoyable,” McCloskey says. “It was important to us to make this collection available in our full size range, with instant accessibility – and we wanted to show that a beautifully made piece, with quality fabrics and a perfect silhouette, does not have to break the bank.”

It is of course a very strange times for brides at the moment with weddings currently not allowed to take place due to the pandemic, so it may be some time before the designers see their first official Rixo wedding dress in action, but it is a moment that they cannot wait for.

“To see a bride dressed in Rixo will be a huge ‘pinch-me’ moment for us,” Rix says. “It really is a dream come true!”

You can shop Rixo’s debut bridal collection here.

Photo credit: Courtesy of Rixo
Photo credit: Courtesy of Rixo

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