The social media impact the royal wedding had on Givenchy and Stella McCartney
On the day of the royal wedding it wasn't only Meghan Markle and Prince Harry who were catapulted into the spotlight, but also the prestigious designers responsible for creating the bride's history-making ensembles.
After much speculation, Meghan walked down the aisle of St George's Chapel donning a simple and elegant wedding dress by Clare Waight Keller, artistic director of Givenchy.
The Duchess of Sussex later changed into a second ensemble for the couple's evening celebrations, opting for a sleek halter-neck dress by British designer Stella McCartney.
Unsurprisingly, the two creations caused a flurry of excitement on social media, with multiple high street shops quickly recreating the talked-about gowns. But, what impact did this showcase on a global stage have on the brands' social media?
WWD recently released statistics by InfluencerDB which prove just how powerful the royal wedding, and indeed, '"The Meghan Effect", was on the two chosen brands' Instagram footprint.
Givenchy
A post shared by GIVENCHY (@givenchyofficial) on May 19, 2018 at 5:23am PDT
Having designed the biggest talking point of the day: the wedding dress, it is unsurprising that the popularity of the luxury French brand has skyrocketed.
The fashion house earned $2.9 million (around £2.1 million) in media coverage after being broadcast to millions of viewers worldwide.
Not only that, but the brand's Instagam 'likes' jumped from 17.7k to 863k as they posted an initial snap confirming that they had designed the dress.The brand amassed an astronomical 12,234,710 likes on the platform overall.
A post shared by Clare Waight Keller (@clarewaightkeller) on May 21, 2018 at 11:07pm PDT
Meanwhile, the exposure had an even more noticeable impact on British designer, Clare Waight Keller.
The 47-year-old accrued $1.7 million (around £1.2 million) in media value and was mentioned on Instagram 827 times.
She also generated over 8,907,933 likes on the social media page, plus the hashtag #ClareWaightKeller now has 6,165 posts, the majority of which are post-royal wedding.
Stella McCartney
A post shared by Stella McCartney (@stellamccartney) on May 19, 2018 at 11:58am PDT
Meghan chose another British woman, Stella McCartney, to design her second wedding gown, and although the design wasn't worn for the main event, it held just as much influence on the 'gram.
The day before the royal wedding a snap on @StellaMcCartney reached 8,977 likes and 46 comments, this jumped dramatically to 713k likes and 7,739 comments on the image of Meghan in her sleek McCartney design.
However, on the day Stella also had a helping hand from a few A-list guests who also wore her designs.
Oprah's Instagram video of her powder pink outfit received 21.6 million views, meanwhile, Amal Clooney's striking yellow dress helped her top best dressed lists, with Google currently offering 479,000 results for the search 'Amal Clooney Royal Wedding'.
A post shared by Oprah (@oprah) on May 19, 2018 at 8:42am PDT
Overall, McCartney generated $2 million (around £1.4m) in media coverage, 1,840 mentions on Instagram and over 9,605,198 likes.
Philip Treacy, Alexander McQueen and Dior were also top performing designers
Philip Treacy created the majority of A-lister headgear on the day with his designs being worn by the likes of Suits star Sarah Rafferty, Princess Diana's niece Kitty Spencer and the Duchess of Cornwall, resulting in $507k (around £380k) in media revenue and 5,143,943 Instagram likes.
Meanwhile, Alexander McQueen, who dressed the Duchess of Cambridge for the event, accumulated 1,757,400 likes. Lastly, Dior, who dressed the one and only David Beckham, received 340 mentions and 1,737,528 likes.
