Smirnoff's Raspberry Crush Flavour Is Finally On Sale In UK Stores

·1-min read

Admittedly, the weather hasn’t felt that summery for the past week or so, but we have faith that summer 2021 will be back with us before we know it.

And when it does return, we have just the drink for it.

A couple of weeks back, Smirnoff announced that it was launching a Raspberry Crush flavour in the UK. And it has now finally arrived on the shelves of UK stores!

Smirnoff’s latest vodka has a colour that matches its vibrant raspberry flavour, which means it will look fabulous in your home bar. Plus, the blue of the label with the bright pink vodka is giving us real Love island vibes, and we don’t hate it, tbh…

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Head of Smirnoff Nick Payman said: “The launch of Smirnoff Raspberry Crush is a big step towards further invigorating and adding excitement to the vodka category. Smirnoff, a renowned and trusted brand, is perfectly placed to do this as well as recruit new audiences to vodka. The vibrancy of the new pack and liquid, from its colour to its taste, will provide maximum shelf stand out and menu appeal for the trade to capitalise on.

“The new launch provides consumers the opportunity to enjoy vodka serves at a wide range of events, from casual, early evening occasions to elevated experiences and get-togethers, and focuses in creating fun, delicious serves.”

You can pick up a bottle of Smirnoff Raspberry Crush for £16.50 now!

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