She's the advanced aesthetician and outspoken skincare blogger than can make or break a brand with one of her refreshingly honest reviews. Indeed, Caroline Hirons is considered the beauty industry's (rather frank) fairy godmother – so it's no surprise that her debut book, Skincare, was tangled in a six-way bidding war with publishers given we all want her wisdom, now condensed into a handy no-nonsense guide.
Ahead of its official release on 25 June, here we share exclusive extract 'Products that should get in the sea' – Hirons' definitive list of items that she wishes didn't exist. Below she explains why in her own words:
There are so, SO many products that I would love to throw in the sea (metaphorical sea – remember the environment, people), and brands making them that I would give a good talking to. Whether they’re making unproven claims based on the latest buzzword bandwagon or just frightening you into trying to fix a problem you don’t have, the skincare industry is rife with repeat offenders. I’m not singling out any particular brands here, but these are the products that have no reason for being on our shelves. Not. A. One.
Wipes. They do not ‘clean’ your face. They are for emergencies only – real emergencies. If you have access to clean water, there is no emergency. They’re also atrocious for the environment. Remember: wipes are for fannies, flights and festivals only. And never flush.
Foaming face washes that contain SLS/SLES (sodium lauryl sulphate/sodium laureth sulfate) or, more specifically, anything that describes itself as giving you ‘squeaky clean’ skin. No part of your body should squeak. These products are too drying. Full stop. You may want to also consider removing hair products and toothpaste containing SLS from your routine.
Silly claims and extortionate pricing. Brands that produce ‘statement skincare’, i.e. products that cost silly money for a 30ml of something with a huge claim attached to it, but no clinical trials to back them up. Nothing costs that much in skincare. Nothing. At least be honest and tell people they’re paying for the packaging and your mark-up. If you can afford it and enjoy it, great. But if you can’t, you’re not missing out on anything that you can’t get somewhere else for a fraction of the price. If you want leather upholstery and a better sound system in your car, you pay extra, but it doesn’t make the car go faster.
Mattifying products. Unless you are a teenager and/or have oily skin, you do not need mattifying products. Healthy skin has a glow.
Skincare by Caroline Hirons is published 25 June by HQ, HarperCollins
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