Skincare expert Dija Ayodele on her best beauty buys

·2-min read
Dija Ayodele on her best beauty buys - Elisabeth Hoff
Dija Ayodele on her best beauty buys - Elisabeth Hoff

The award-winning skincare expert, 38, founded the Black Skin Directory in 2018 to advocate for inclusivity across the beauty industry. As she launches her debut book, Black Skin: The Definitive Skincare Guide, she shares her favourite buys.

Dija Ayodele current favourite buys

Dija Ayodele current favourite buys
Dija Ayodele current favourite buys
  1. Superstay Matte Ink Liquid in 20 Pioneer, £9.99, Maybelline at Superdrug: I never have enough time
    to do a full face of make-up, plus my eyeshadow skills are lacking, so this is my go-to to add effortless drama.

  2. Deep Cleansing Oil, £21.50, DHC at Amazon: I’m a big fan of double cleansing in the evening and this cuts through make-up, sunscreen, dirt and grime with ease, and sets the stage for me to properly clean my skin.

  3. UV Face & Scalp Mist SPF50, £18, Ultrasun: Daily sunscreen is by far the cheapest and easiest way to prevent premature ageing and hyperpigmentation. This spray is easy protection and black-skin-friendly with no white cast.

  4. Herbal Whey Bath Nourishing, £33, Susanne Kaufmann: Switching off can be a challenge, but this knocks me out. It’s heady without being overpowering and so soothing on the skin.

  5. Nutriplenish Curl Gelee, 26.50, Aveda: I love my Afro hair, but a hairstylist I am not, so I use this to define my curls and make them pop. The trick for the best curls is to apply the product when your hair is very wet.

  6. Tropica, £90 for 50ml edp, Maya Njie: I was born and bred in tropical Sierra Leone, so this scent reminds me of home – lush greenery, sweet fruits, pink bougainvillea and blue skies after the rains.

Dija’s top tip

For major glow before a big event, layer a vitamin C serum under moisturiser consistently for a fortnight in the lead-up. The effect is that your skin looks lit up from within.

My go-tos for this are No7 Radiance + 15% Vitamin C Serum for the face and Beauty Pie Superdose Vitamin C Bio-Vitamin Brightening Lotion for the body. Both are derivatives of pure ascorbic acid, which makes them more user friendly.

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