All About Skin Flooding and 6 More Beauty Trends That Have Everyone Buzzing
Everything you need to know about the hot-right-now products, treatments and routines, from skin flooding to nano infusion
Let's face it: There's always something happening in skincare, whether it's a popular new treatment, viral routine or single product launch that changes the beauty landscape. The gallery ahead will give you all the scoop on what's buzzy— and actually worth the hype.
Dark-Spot Correcting Serums
Innovative new formulas are tackling hyperpigmentation. Lion Pose (left)—created by Harvard-trained dermatologists who specialize in diverse skin—is a powerful treatment containing four acids (azelaic, glycolic, lactic and tranexamic) to exfoliate
and even out tones. (Fun fact: Mindy Kaling joined Lion Pose as an investor and ambassador.) Drunk Elephant (right) has light-reflecting pigments, which
give skin a nice golden sheen (making it a great daytime option) while niacinamide
improves skin clarity over time.
Buy It! Lion Pose Unspotted 4X Spot + Hyperpigmentation AHA Serum, $79; sephora.com
Buy It! Drunk Elephant B-Goldi Bright Illuminating Drops, $38; sephora.com
Firming Masks
Beauty pros swear by cryotherapy treatments (using ice-cold products and tools) to reduce inflammation and create a sculpted look. Consider this gel-cream your at-home equivalent. (Apply a thick layer and leave it on for 10 minutes two to three times a week.) It contains a cooling menthol derivative that not only noticeably tightens the skin but also makes it feel incredibly refreshed.
Buy It! Clarins Cryo-Flash Mask, $80; sephora.com
Nano-Infusion
This new noninvasive treatment is popping up as an add-on service to facials around the country. According to Shea Amiruddin, a licensed aesthetician and the director of skin-care education at facial hot spot Heyday, it uses microscopic cones (thinner than a strand of hair!) to deliver a cocktail of customized serums deep into the skin. And because it boosts circulation, you’ll leave your appointment absolutely glowing. ($80; heydayskincare.com)
Skin Flooding
The routine, which involves layering several hydrating products onto damp skin for maximum moisture, is all over TikTok. New York City-based dermatologist Dr. Anna Karp breaks it down:
Why It Works: It features star skin-care ingredient hyaluronic acid, which retains water in the skin and gives it a plump appearance.
Who It’s Best For: Those with dry skin will benefit most from the more intensive approach to moisturizing.
How You Do It: After cleansing, apply hyaluronic acid-packed products from thinnest (mist) to thickest (lotion or cream).
Buy It! Charlotte Tilbury Magic Hydrator Mist, $47; charlottetilbury.com
Buy It! Ghost Democracy Floodgate Hyaluronic Acid Serum, $36; ghostdemocracy.com
Buy It! Paula’s Choice Resist Barrier Repair Advanced Moisturizer, $38; paulaschoice.com
Smoothing Eye Patches
Retinol is the gold standard for minimizing the look of lines, but it can be
irritating to the delicate skin around the eyes. These patches solve that problem by using a gentle encapsulated version of the ingredient.
Buy It! Doctor Babor Triple Pro-Retinol Eye Zone Patches, $55 for 5; us.babor.com
Lash & Brow Enhancers
There’s a boom in effective thickening formulas, but this one is tops for its brilliant applicator: Use the tip along your lash line and the brush on brows.
Buy It! Make Beauty Hyperboost Lash + Brow Serum, $35; makebeauty.com
All-Over Balms
As the temps dip, make sure you have one of these tins in your bag. The rich moisturizers from The Outset (Scarlett Johansson is the cofounder of the brand.) and True Botanicals are meant to be applied anywhere that needs a hit of hydration (think rough cuticles, dry elbows, cracked heels and even frayed ends).
Buy It! The Outset Botanical Barrier Rescue Balm, $38; theoutset.com
Buy It! True Botanicals Everything Rescue Balm, $38; truebotanicals.com
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