It's no secret that Sir Elton John is a big lover of Marmite, after his Instagram post – which featured an impressive collection of the beloved yeast spread in the background – went viral last year.
What became of this delicious discovery was a collaboration Marmite lovers could never have dreamed of: Sir Elton and his trusty toast-topper coming together to create a unique limited-edition Marmite, all for an important cause.
Priced at £2.75 and available exclusively in-store at Sainsbury's from 2 November, 50p from every Rocketman Marmite jar sold will be donated to The Elton John AIDS Foundation (EJAF), to support its mission to end AIDS by 2030.
Of this star-crossed collab, Sir Elton John said: “Whether it’s through the work of my Foundation or connecting with my fans on the road, I’ve always been about spreading love over hate, and I’m happy to do just that with my limited-edition Marmite jar.
“Every jar purchased will also support those most at risk of HIV/AIDS through the work of the Elton John AIDS Foundation. What’s not to love?”
As fellow marmite fans, we couldn't agree more.
Anne Aslett, CEO of the Elton John AIDS Foundation, added: “The Elton John limited-edition Marmite jar perfectly captures Elton’s iconic and bold essence, but also stands for something so meaningful and important... We hope the nation will join us in loving this extra special edition and delve into their pockets for a tasty treat and great cause!”