Singles' Day 2019: Best UK deals on fashion, beauty and more

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Singles Day is a big shopping event.

While Black Friday is the most-anticipated day for deals and discounts in the UK and US, in other parts of the world, namely China, November 11 is the day to add items to your basket.

The annual holiday, which is champions the single life, started in 1993, when it was created by a group of students at Nanjing University.

The holiday encouraged people to buy gifts for themselves and has since become a shopping phenomenon - catching on worldwide.

This year Chinease retailer Alibaba made $13 billion in the first hour of Singles Day. Meanwhile, a report from Voucher Codes predicts that UK sales are expected to reach almost £1.3 billion today.

There are plenty of deals available in the UK this year, from 22% off Nike trainers to 25% off everything at Boohoo. Hurry, though: most discounts only last until midnight.

Shop the best fashion deals

ASOS

20% off everything, using the code OURTYPE.

Nike

Get 22% off full price products, using the code GAMETIME22.

Boohoo

Score 25% off everything - discount automatically applied.

Dorothy Perkins

There’s 25% off everything - discount automatically applied.

Scarosso

Get £50 off the shoe brand when you spend £200, using the code SINGLESDAY.

Shop the best beauty deals

Lookfantastic

20% off at lookfantastic, using the code COUNTDOWN.

Jo Malone

Get a complimentary lime basic and mandarin body and hand lotion (100ml) when you spend over £100, using the code SCENTEDGIFT.

Kate Somervile

Save £11 off your favourite skincare products when you spend over £50, using the code SDAY19.

Holland & Barrett

10% off everything, using the code SINGLES10.