It's A Sin breaks viewing records for Channel 4

The Editors
·2-min read
Photo credit: Ben Blackall
Photo credit: Ben Blackall

From Harper's BAZAAR

Russell T Davies' It's A Sin has broken viewing records for Channel 4. All 4 achieved its biggest ever month of streaming in January with almost double the number of views compared to the same month last year (+91 per cent), thanks to the huge success of brand new five-part drama.

The series, which is set in '80s London, tells the story of a group of friends who are forced to battle with the outbreak of the Aids pandemic. Although the subject matter is undoubtedly tragic and grows darker as episodes go on, the show is also a tribute to the joyful, hedonistic and liberated nature of gay urban life.

It's A Sin has even more poignancy amid the current pandemic, as we watch the characters struggle to grasp with the severity of a new virus, before fear and uncertainty ensues. Their lifestyles change completely within the course of a year; the disease curtails joy and creates a new world riddled with death, loss and isolation.

Photo credit: Courtesy
Photo credit: Courtesy

Within less than a fortnight, the series has already attracted 6.5 million views on All 4, making it the streaming services' biggest ever instant box set, third biggest series to date and most binged new series ever. Episode one has become All 4’s most popular drama launch on record.

All 4 chief content officer Ian Katz said: “The extraordinary performance of It’s a Sin is a reminder that powerful drama with something important to say about the world can also be commercially successful."

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