Shop London: model Felicity Hayward on the independent brands she loves

Naomi May
·2-min read
 (Felicity Hayward)
(Felicity Hayward)

Felicity Hayward is a certified model, mover and shaker and an overall mood booster.

The plus-size model who’s made it her business to draw attention to the flaws of the fashion industry (she boycotted London Fashion Week in February over concerns that it wasn’t diverse or inclusive enough), is no stranger to using her platform to make a difference.

And the London-raised verified joy inducer is once again channeling her voice to uplift and empower women through her latest collaboration with inclusive lingerie brand, Playful Promises.

But that’s not the only independent brand she’s supporting: we caught up with Hayward to find out which small businesses from our Shop London campaign she’ll be supporting today. Happy shopping!

Good Candles School Dinners Candle

“I love the take on the classic scents of reading books and school dinners, mixing nostalgia with beautiful scents. Every candle has a percentage going to an incredible charity, including Trussel Trust and Ecologi (which will plant trees for each candle sold).”

Good Candles
Good Candles

£35 | Good Candles

Playful Promises Felicity Hayward Self Love Bra

“Playful Promises is one of the most diverse and inclusive lingerie brands whom I am honoured to have a collection with. We stock over 70 bra sizes in my ‘Self Love Brings Beauty’ collection and styles for every size to feel empowered and sexy.”

Playful Promises
Playful Promises

£40 | Playful Promises

Stems Wilder Dried Flower Wreath

“Stems Wilder is a gorgeous little shop in Brixton Market with some of the most beautiful blooms. I adore their mini Christmas wreaths which I would keep up all year round! I’ve also got my eye on some of their hand-blown glass vintage style vases for the new year, such beautiful pieces.”

Stems Wilder
Stems Wilder

£17 | Stems Wilder

Drop of Dopamine Art Deco Clear Vanity Set

“I love Drop of Dopamine - it’s like all your best car boot finds in one place. As my home is an inspiring ‘Only Fools and Horses’ Del Boy-esque set, this company really gets me in my feels. I want it all. The trinkets, the glassware and the candleholders. Absolutely beaut.”

Drop of Dopamine
Drop of Dopamine

£35 | Drop of Dopamine

Japan Centre Mochi

“Japan Centre is one of my favourite places to stop at when in central London, they now have an incredible takeaway ramen bar and I love the selection of mochi they have in store (green tea is my fav.) Also if you pop in around 7pm most of their fresh food is half price!”

Japan Centre
Japan Centre

£6.99 | Japan Centre

Read More

Shop London: Every independent brand we’re supporting

Shop London: Support our campaign to get London shopping

Shop London: ES campaign to support the capital’s world-leading shops

Shop London: the best food and drink from brands in our campaign

Shop London: the best homewares from brands in our campaign

Shop London: Lady Amelia Windsor on the independent brands she loves

The best fashion pieces to buy now from these London brands

The best fashion pieces to buy now from these London brands