What to Read Next

Sharon Osbourne and daughter Kelly team up for new Breast Cancer fashion campaign

Kim Hookem-Smith
Yahoo Lifestyle
22 April 2013

Sharon Osbourne and daughter Kelly Osbourne have teamed up to promote this year's Breakthrough Breast Cancer charity campaign, Fashion Targets Breast Cancer.

The campaign joins up fashion retailers with famous faces to create a range of stylish items that enable the public to  'wear' their support, with a minimum of 30 per cent of the price going to charity.



The topic is close to the Osbournes' hearts as Sharon, 60, underwent a preventative mastectomy a year ago on discovering she carried the BRCA gene that ups the risk of breast cancer by 85 per cent.

Sharon said: "Every year Fashion Targets Breast Cancer unites people for this vitally important cause, a cause that is particularly close to my heart.

"On discovering I carried the BRCA gene having a double mastectomy just made sense to me – I want to ensure I’m there for my family for the future."


[Related: Anastasia vows to beat breast cancer again]


She added: “I hope that everyone in the UK really embraces the campaign this year. I know only too well the importance of the research this campaign funds – it’s vital that their scientists can keep making breakthroughs to improve the lives of women affected by the disease. So everyone please join in and wear your support."

Kelly Osbourne. 28, added, "I’m so happy to be in the campaign with the most important woman in my life – my mum."

The mum and daughter duo aren't the only ones putting their face to the campaign. Fashion designer mum Pearl, 43, and her model daughter Daisy, 24 also took part in a photoshoot to highlight the mother-daughter bond.


[Related: Kelly Osbourne wins style icon award]


Retailers involved include M&S, River Island, Warehouse, Topshop, Coast, Laura Ashley and My-Wardrobe.com and Debenhams and pieces are on sale for all budgets.

VA Mortgage Rates In 2016

VA Rates as Low as 2.75% (3.028% APR) 15 Year Fixed. Exclusive For Veteran & Military Takes 1 Min!

How Much Could Drivers Actually Save By Comparing?

EverQuote's simple online tool allows drivers to identify the best rates for them. Find out how much you could be saving on auto insurance.

Starwood Credit Card

Earn 25,000 Bonus Starpoints®! Use toward Award Nights or Flights.

Insane Navy Seal Flashlight, should it be banned?

The Military has recently released technology that is now available to the public. Get yours before they run out - Limited Supply!

Read This Before You Buy Medigap Plan F

Plan F is the most popular Medicare Supplement plan, but there's another Medigap option you should consider.

Update Your Look: Bell Sleeves

Save Big on Top Brands at Sears Today

Save On Top Brands and Shop Everything From Appliances, Apparel, Lawn and Garden, Tools and more. 1 store Over 100 million items. It s all at Sears!

Powerful Tactical Flashlight Flying Off Shelves!

This new tactical flashlight was just released to the public and is flying off shelves in the United States. Limited supplies left, act quick!

How to Create a Social Support Strategy

Meet your customers where they are. Read this e-book from Desk.com to learn six things to consider as you plan your social support strategy.

How To Make Sagging Skin Look Tight and Lifted

[Watch] The easy and effective way consumers across the country are improving the look of their wrinkled and sagging skin without cosmetic procedures.

Drivers With No Tickets In 3 Years Must Read This

United States drivers are surprised that they never knew this. If you drive less than 50 mi/day, you better read this...

Banks Are Worried Homeowners Will Do This.

Homeowners are surprised and furious. If you owe less than $625,000 on your home, you better read this.

This Movie Deal Is Sure To Get Your Attention!

Get 4 Disney Movies For $1 With Membership. See Details. Exclusive Titles, Merchandise, Offers & Discounts. Plus, Free Shipping On Your Initial Order!

How Older Men Tighten Their Skin

Men, reduce the look of wrinkles, sagging skin and fine lines with this affordable and effective skin tightening treatment without leaving your home.

9 Cards for People Who Have Great Credit

What card offers up to 5% cash back? And which one offers 24/7 concierge service? See the best credit cards of 2016. Apply online, quickly & easily.