Sephora's biggest sale of the year is open to everyone! Here's what to shop

·6-min read

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Eyeshadow, face mask, tanning drops, lipstick
It's the most wonderful time of the year for beauty lovers. (Photo: Sephora)

Brace yourselves: Sephora's biggest sale of the year so far just went live for everyone. Spoiler alert: It's incredible.

Get ready to score big on nearly every product sitewide — even stuff that virtually never gets marked down, like designer fragrances.

Here's how you can access the deals: First, sign up for Sephora's Beauty Insider program (it's free). Already signed up? Check your membership status to see how much you'll save and when you'll get access to the sale.

Today, Sephora Insiders (those who are simply signed up for the loyalty program) can use the code for 10% off. No worries. There are enough savings to go around — especially on rarely discounted products. Just use code SAVEDPRING through April 11. And to get the goods sent gratis, use code FREESHIP.

Whether you plan to use your insider discount to stock up on essentials, try something new or finally splurge on a product you've had your eye on, make sure you move fast — the most popular items tend to sell out quickly.

Check out our must-haves from Sephora's annual sale below:

Isle of Paradise Self Tanning Drops

Dropper bottle of Isle of Paradise self tanning drops in medium
Choose from three shades — Light, Medium and Dark —to get just the bronzing you need. (Photo: Sephora)

These Isle of Paradise drops have amassed a cult-like following for good reason: They deliver fast and reliable results, plus they're ridiculously easy to use! Pop a drop into your nightly moisturizer, and wake up to evenly-bronzed, glowing skin! There's no reason to stop at your face, either — you'll only need one or two drops of the potent stuff, so each bottle will last awhile.

"Absolutely obsessed," one shopper raved. "I’d never, ever used a self-tanner in my entire life, and I wanted to give this a try because of the high recommendations. I definitely can say they are all true!!! Never have to worry about going to tanning beds or sweating outside for that golden tan; this gives you everything and more!"

Starting at $26 $32 at Sephora

Kiehl's Creamy Eye Treatment with Avocado

Tub of eye cream
This TLC treatment is a dream. (Photo: Sephora)

If your eyes could use a little R&R (and whose couldn't?), treat them to this gentle Kiehl's cream. It's packed with good-for-you avocado oil, which nourishes and moisturizes the delicate under-eye area. It helps brighten and de-puff, and eliminates those pesky dry patches that can make your concealer crease.

"My under-eye area has been looking very wrinkly and dehydrated, as I tend to neglect it," a five-star shopper revealed. "I figured there was nothing that could improve its appearance, plastic surgery not withstanding. I used this eye cream last night, and honest as I can be, the skin was plumped up and had far fewer wrinkles!"

Starting at $27 $34 at Sephora

Urban Decay Naked3 Eyeshadow Palette

Eyeshadow
Save big on this cult classic. (Photo: Sephora)

This iteration of the beloved Urban Decay Naked eyeshadow palette is packed with anything-but-basic neutral shades in a variety of finishes, from matte to megawatt. You don't need to be a wizard with a brush or a master at smokey eyes to get the most out of the 12-pan palette — each shadow is remarkably easy to blend and pairs beautifully together.

"Love these colors!" shared a happy reviewer. "I am constantly getting compliments on my eye shadows. I work long days and these all stay on for my entire shift."

starting at $43 $54 at Sephora

Laneige Lip Sleeping Mask

Pink jar of lip salve
A soothing salve for chapped lips. (Photo: Sephora)

This leave-on lip mask is the heavy-duty answer to your chapped lips' prayers. It hydrates like a champ, plus it delivers antioxidants while you sleep. Apply this before bed and when you wake up, you'll have a healthy, rosy glow (and most importantly, no dry bits). Don't let the tub's size fool you — it'll easily last you months, even with daily application.

"I use this every night," shared one happy shopper. "I even use this throughout the day!! the consistency feels like it melts into your lips when you apply it, so pleasant. Keeps my lips hydrated and smooth, I literally can't imagine life without it."

Starting at $18 $22 at Sephora

First Aid Beauty Ultra Repair Cream Intense Hydration

Tub of cream
Dry skin? Not anymore. (Photo: Sephora)

Whether you battle dry skin year-round or just brave it in the harshness of winter, you know how important the right hydrating products can be. This ultra-rich cream uses FDA-designated colloidal oatmeal to soothe the skin from irritation, like eczema, rashes or itching. It also moisturizes with decadent shea butter.

"Love this. It’s so hydrating and absorbs quickly, and doesn’t leave an oil finish," shared one shopper. "I get really dry skin right around my nose in the winter, and it’s done wonders."

Starting at $30 $38 at Sephora

Charlotte Tilbury Pillow Talk Matte Revolution Lipstick

Tube of lipstick
A universally-flattering shade. (Photo: Sephora)

What makes Pillow Talk universally flattering? It’s formulated for people of all ages and skin tones, with nourishing orchid extract, triglycerides, and a unique blend of oils and waxes. The upshot? It enhances, rather than masks, your natural lip color. And it plays up the pout—because of the way it reflects light, Pillow Talk makes lips look fuller. No wonder one is sold every two minutes!

"I do not ever wear lipstick because I can't ever find a shade I feel comfortable and confident wearing," one shopper reported. However, this pillow talk fits my light-medium skin tone so well. This is my go-to lipstick forever!! It's SO NATURAL it just makes my lips look even-toned and larger.."

starting at $27 $34 at Sephora

Peter Thomas Roth Instant FIRMx Eye Temporary Eye Tightener

Black tube of eye cream
The viral sensation from Peter Thomas Roth is ready for its big-time closeup and marked down. (Photo: Sephora)

This TikTok–famous eye gel instantly smooths under-eye bags and wrinkles, plus it easily tackles fine lines and the dreaded loss of elasticity. This is not only a stellar deal but a rare find — the treatment has been continuously going out of stock, so make sure to grab it on sale before it vanishes again.

"It actually works!" wrote a shocked shopper. "I was stunned. I have big under-eye bags, especially for my age, but this significantly got rid of them instantly."

Starting at $30 $38 at Sephora

Dior Diorshow Mascara

Black tube of mascara
It's been a fan fave for years. (Photo: Sephora)

This iconic Dior mascara needs no introduction...but we're going to gush about it anyway. The formula is the blackest of black and makes your lashes appear so long, your friends will wonder if you're wearing extensions. The real magic is in the brush: It evenly coats your lashes and makes them fluffy and voluminous.

"Love the way it separates and stretches my lashes without clumping," a shopper shared. "Also lasts all day without smudging or flaking off. I use it every day and never leave the house without my Diorshow!"

Starting at $24 $30 at Sephora

The reviews quoted above reflect the most recent versions at the time of publication.

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