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Sephora's biggest sale of the year is here! Grab Nicole Kidman’s fave hair growth serum and more
Brace yourselves: Sephora's biggest sale of the year so far just went live for everyone. Spoiler alert: It's incredible. Get ready to score big on nearly every product sitewide — even stuff that virtually never gets marked down, like designer fragrances.
Vegamour GRO Hair Serum for Thinning Hair
Starting at $51.20$64with codeIsle of Paradise Self Tanning Natural Glow Face Drops
starting at $25.60$32with codeMurad Retinol Youth Renewal Eye Serum
starting at $71.20$89with codeSunday Riley Good Genes All-In-One AHA Lactic Acid Treatment
starting at $68$85with codeLaneige Lip Sleeping Mask Intense Hydration
Starting at $19.20$24with codeFirst Aid Beauty Ultra Repair Cream Intense Hydration
Starting at $30.40$38with codeCharlotte Tilbury Matte Revolution Lipstick- Pillow Talk Collection
Starting at $28$35with codePeter Thomas Roth Instant FIRMx Eye Temporary Eye Tightener
Starting at $30.40$38with codeDior Diorshow 24h Buildable Volume Mascara
Starting at $23.60$30with codeDyson Special Edition Airwrap Multi-Styler Complete Long
Starting at $479.20$599with code
Here's how you can access the deals: First, sign up for Sephora's Beauty Insider program (it's free). Already signed up? Check your membership status to see how much you'll save and when you'll get access to the sale. No worries. There are enough savings to go around — especially on rarely discounted products. Just use code SAVENOW through April 24.
Today, Sephora Insiders (those who are simply signed up for the loyalty program) can use the code for 10% off, VIB members can get 15% off and Rouge members get 20% off. (Prices below reflect the highest discount possible.)
Whether you plan to use your insider discount to stock up on essentials, try something new or finally splurge on a product you've had your eye on, make sure you move fast — the most popular items tend to sell out quickly. Check out our must-haves from Sephora's annual sale below:
Nicole Kidman first discovered the Vegamour serum during COVID-19 lockdown in Australia while searching for a way to revive her curls after decades of styling and coloring. After testing it, Kidman "found her hair undeniably transformed," saying it became thicker, fuller and "noticeably less frizzy." In fact, she loved it so much she's since partnered with the brand.
Gro serum was formulated to increase the appearance of hair density while reducing signs of shedding to promote thicker, fuller-looking locks. According to the manufacturer, there's a marked improvement in as little as 90 days. One bottle of the serum is sold every 22 seconds, so, yeah, it's pretty popular, and not just with Nicole.
These Isle of Paradise drops have amassed a cult-like following for good reason: They deliver fast and reliable results, plus they're ridiculously easy to use! Pop a drop into your nightly moisturizer, and wake up to evenly-bronzed, glowing skin! There's no reason to stop at your face, either — you'll only need one or two drops of the potent stuff, so each bottle will last awhile.
"Absolutely obsessed," one shopper raved. "I’d never, ever used a self-tanner in my entire life, and I wanted to give this a try because of the high recommendations. I definitely can say they are all true!!! Never have to worry about going to tanning beds or sweating outside for that golden tan; this gives you everything and more!"
If your eyes could use a little R&R (and whose couldn't?), treat them to this fast-acting Murad serum. It's packed with retinol, to diminish the appearance of wrinkles and fine lines. The serum is also infused with hyaluronic acid to plump up the delicate skin in your undereye area.
"I have been using this product for a few weeks and I am amazed at the results. My eyes look brighter and firmer already. The product is light and you only need a tiny bit to do the job. For reference, I am in my late 30s with combination skin. I love this product," raved one happy shopper.
This multitasking anti-aging treatment works so well, even Drew Barrymore is a fan. The actress once wrote on her Instagram, “I’ve been using this product 1-2 times a week at night and love the results!” She then shared with her 16.5 million followers that the powerful serum gives an “amazing polish” to the face. “If I just use this once or twice a week I see a major difference in the brightening, the tightening, and the youthening of my skin,” added Drew.
The Good Genes serum's multitasking treatment's main ingredient is lactic acid, which gently exfoliates skin to remove dead cells and dullness. Meanwhile, licorice root brightens skin and reduces the look of dark spots and hyperpigmentation. To top it off, lemongrass, arnica, prickly pear extract and aloe soothe irritations and even out skin tone.
This leave-on lip mask is the heavy-duty answer to your chapped lips' prayers. It hydrates like a champ, plus it delivers antioxidants while you sleep. Apply this before bed and when you wake up, you'll have a healthy, rosy glow (and most importantly, no dry bits). Don't let the tub's size fool you — it'll easily last you months, even with daily application.
"I use this every night," shared one happy shopper. "I even use this throughout the day!! the consistency feels like it melts into your lips when you apply it, so pleasant. Keeps my lips hydrated and smooth, I literally can't imagine life without it."
Whether you battle dry skin year-round or just brave it in the harshness of winter, you know how important the right hydrating products can be. This ultra-rich cream uses FDA-designated colloidal oatmeal to soothe the skin from irritation, like eczema, rashes or itching. It also moisturizes with decadent shea butter.
"Love this. It’s so hydrating and absorbs quickly, and doesn’t leave an oil finish," shared one shopper. "I get really dry skin right around my nose in the winter, and it’s done wonders."
What makes Pillow Talk universally flattering? It’s formulated for people of all ages and skin tones, with nourishing orchid extract, triglycerides, and a unique blend of oils and waxes. The upshot? It enhances, rather than masks, your natural lip color. And it plays up the pout—because of the way it reflects light, Pillow Talk makes lips look fuller. No wonder one is sold every two minutes and everyone from Meghan Markle to Amal Clooney are fans!
"I do not ever wear lipstick because I can't ever find a shade I feel comfortable and confident wearing," one shopper reported. However, this pillow talk fits my light-medium skin tone so well. This is my go-to lipstick forever!! It's SO NATURAL it just makes my lips look even-toned and larger.."
This TikTok–famous eye gel instantly smooths under-eye bags and wrinkles, plus it easily tackles fine lines and the dreaded loss of elasticity. This is not only a stellar deal but a rare find — the treatment has been continuously going out of stock, so make sure to grab it on sale before it vanishes again.
"It actually works!" wrote a shocked shopper. "I was stunned. I have big under-eye bags, especially for my age, but this significantly got rid of them instantly."
This iconic Dior mascara needs no introduction...but we're going to gush about it anyway. The formula is the blackest of black and makes your lashes appear so long, your friends will wonder if you're wearing extensions. The real magic is in the brush: It evenly coats your lashes and makes them fluffy and voluminous.
"Love the way it separates and stretches my lashes without clumping," a shopper shared. "Also lasts all day without smudging or flaking off. I use it every day and never leave the house without my Diorshow!"
The heat-protective multi-styler comes with six different attachments to help you get the at-home blowout of your dreams. Shoppers love how the popular device increases shine and prevents frizz while styling their hair. Unfortunately, the hair tool comes with a hefty price tag, so if you've been wanting one we suggest snagging it now while it's on sale.
"Absolutely love this," raved one customer. "I always struggle doing my hair because it takes time to straighten it then curl it or style it. So I very seldom do it. Mostly it is always in a bun under a hat. Since I’ve got this, it’s so easy to do my hair and I maybe do it in 29 to 30 min. I absolutely love it and get compliments all the time on my hair."
