The Man Who Pays His Way: Hampshire to Morocco by sea? I’m in
Here’s what passengers flying British Airways should know
Advertising has, at best, 30 seconds to thwack us between the eyes with soft, cultural hammers and try to strike a chord: “Look at this. Know what we mean? Of course you do. Now buy our stuff.” And this can cost a company millions because when an advert gets it right, it can own something far bigger than a mere boost in sales. It can own a ‘moment’. Like a truly great pop song, an advert can – very rarely – capture something perfectly. That’s why every newspaper wrote an obit for Nick Kamen last week – I mean, he was gorgeous, sure, but he was gorgeous Just For That ‘moment’. His Levi’s Launderette ad was a meme before memes were invented. And that’s why the new Wrigley’s Extra ad that celebrates the end of lockdown has gone viral, garnering headlines like “People are getting choked up watching this ad” as viewers take to Twitter to confess watching it with “something in their eye”. Nailing the ‘moment’ is hard but rewarding. Future historians trying to understand why the Nineties was a bonkers decade on pop culture need only watch the Tango ads to get a sense of the madness. But the Nineties was also the time that homophobia started to seep out of mainstream culture. In 1999, Russell T Davies proved this with Queer as Folk – but over a year earlier Impulse, the body spray with the catchline “Men just can’t help acting on Impulse”, had featured a gay couple to literally no public outcry. You can’t go against the flow if you’re in advertising. That’s why good ads tell you about the culture – they have to be just behind the cutting edge of change, just as things tip into the mass market. 1971, for instance, was a complicated year. The 1967 Summer of Love had segued into bloodshed of 1969’s Charles Manson murders and the violence at the Altamont free concert but the crazy idealism of the decade that had seeped out of Chelsea and Haight Ashbury had not been completely lost. Hard to explain – but watch Coca-Cola’s Hilltop ad, and you’ll see hundreds of young people of all creeds and colours dressed in flowing white and gathered on a hill singing “I’d like to Buy the World a Coke”, a jingle so popular it was recorded by two separate groups – the New Seekers, who reached number one with it in the UK, and the Hillside Singers, who reached 13 in the US. Kind of sums it up. And if that brings a tear to your eye, don’t get me started on John Lewis. Since 2007 it has made a nation so misty at Christmas there are even charts on the most emotional ad it’s released. But lockdown – I mean, that’s a tough call, adland. You have maybe two minutes to sum up the grinding isolation, social confusion and wary sense of creeping hope that this spring is dangling in front of us. So, when Chicago-based Energy BBDO pitched Wrigley’s Extra’s marketing team with the idea that they’d totally capture the current ‘moment’ you know that everyone was thinking – yeah, good luck with that, hipsters. And yet they’ve only gone and knocked it out of the park. We open on deserted streets. Tumbleweed rolls by. In a darkened flat, a bleary-eyed, unshaven man wakes to a breakfast DJ announcing we can “see people again! How ‘bout that?” He stares, barely comprehending, at the radio as Celine Dion gives it the full diva on It’s All Coming Back to Me Now.
Douglas Stuart takes crown for overall Book of the Year for ‘Shuggie Bain’ at this year’s Nibbies
Introducing Ambassador Cruise Line, the first new British cruise line since 2010
Middle East correspondent Bel Trew and columnist Patrick Cockburn discuss events in Iraq
Dubbed ‘a numbing disappointment’ upon release, the 1996 ‘Doctor Who’ movie starred Paul McGann, was set in San Francisco, and attempted to breathe life into the then-dormant sci-fi series. As the film turns 25, Clémence Michallon explores what went wrong, and speaks to the fans eager to see it reappraised
This summer, swap St Ives for the quieter, charming town of Penryn in Cornwall.
Harry said he had never intended to live in LA when he and Meghan had to stay temporarily at Tyler Perry's home.
TikTok comments beg Houston woman to give up on troubled renovation project
While the world ties itself in knots trying to figure out the best testing and quarantine regimes for the restart of overseas travel, some countries have relieved themselves of such stress. There is a hotch-potch of destination outliers that have decided to let British holidaymakers in without the need for a negative test or a period of quarantine. No fuss. For some nations, one might wonder whether the pandemic has passed them unawares. Below we list those nations who do not ask British visitors, vaccinated or otherwise, to quarantine or present a negative test. All but one is on the UK’s amber list, making the majority somewhat a moot point, as the Department for Transport would still require you to test upon return and quarantine for up to 10 days. This list will be updated as and when new countries relax their entry requirements. Estonia What colour is it? Amber One of only two European countries not to ask for a negative test result from British visitors, Estonia does have quarantine restrictions in place, but not for travellers from the UK. Should the UK see its case rate rise above 150 per 100,000 people over 14 days, it would then pass a threshold and a negative PCR test would be required, or a 10-day quarantine; it is currently below 50. North Macedonia What colour is it? Amber North Macedonia is, of course, the other. North Macedonia (Macedonia up until 2019) says anyone with symptoms should self isolate, but otherwise there is no quarantine requirement. The UK Foreign Office says of the country’s entry requirements: “There is no requirement for passengers arriving from the UK to self-isolate. No PCR test is required.”
We're here for Goth Bey.
From May 17 six people will be able to mix indoors
William and Kate are on engagements in Wolverhampton linked to mental health support.
Sales for sheds have soared over lockdown, as people have transformed them into WFH offices.
The successful applicant will live in the castle dating back to 1135.
Fan react to the misgendering of Cox in European versions of the film.
Football fans may be able to sail to Portugal’s second city thanks to new ferry link
‘Every one of these pilots needs to go buy a lottery ticket right now,’ says deputy
Bring on summer.