Fashion is obsessed with nostalgia. Right now, more so than ever, it's clear that we're looking backward more than forward. I'd say this is the result of a future marred by a pandemic, but that's not so. Case in point: Vintage prints, and in particular vintage-print dresses, have been gaining traction for some time. From Prada's S/S 19 collection that celebrated its classic "ugly" prints to Gucci's '70s-rooted aesthetic, there's been a steady build-up of this trend in our wardrobes for a while.
You need only glance at Instagram for a good test of whether a trend is really popular. For me, the vintage, or I should say, vintage-style, floral dress is huge in summer 2020. Every time I log on to the app (which is more than I care to admit), I find someone else I follow wearing the aforementioned-style frock. There's Nicole Ocran's puff-sleeve dress from ASOS, Emma Thatcher in a dress from new brand Springtime in Brooklyn, and then Erica Davies wearing one of my favourites by Dodo Bar Or—an oversize, almost muumuu-style dress in that classic brown-and-orange bold print we associate with the '70s.
I don't think there are any rules about wearing this look. Just waft around your home in the dress safe in the knowledge that you'll feel utterly fabulous, even if you're just at home watching Netflix.
Style Notes: This dress on Nicole is so fun and also so chic thanks to the muted '70s-style floral print.
Style Notes: Perhaps my favourite look of all—Erica in a Dodo Bar Or dress, which is perfectly contrasted by the vintage sheet behind her and the matching bucket hat.
Style Notes: Take a tip from Emma and pair your dress with simple sneakers.
Shop Vintage Floral-Print Dresses
Mango Paisley Print Dress (£40)
H&M Calf-Length Dress (£18)
Glamorous Mini Smock Dress With Peplum Hem in Vintage Floral (£35)
New Girl Order Curve Sheer Pleated Maxi Dress With High Neck in Washed Floral (£40)
Biyan Gallie Floral-Print Silk Maxi Dress (£2890)
Bernadette Winnie Floral-Print Bow-Shoulder Dress (£690)
La Doublej Gala Floral-Sequined Dress (£1435)
La Vie Style House No.350 Floral-Jacquard Kaftan Dress (£575)
Ssōne Mountain Balloon-Sleeve Floral-Print Midi Dress (£748)
Springtime in Brooklyn Dylan (£222)
Dodo Bar or Lora Floral-Print Gathered Dress (£318)
Dodo Bar or Valerie Floral-Print Cotton-Muslin Kaftan (£255)
Dodo Bar or Nilli Floral-Print Cotton Maxi Dress (£240)
Rhode Ella Floral-Print Cotton Mini Dress (£188)
Staud Floral-Print Organza Maxi Dress (£420)
Miu Miu Lace-Up Floral-Print Stretch-Jersey Maxi Dress (£573)
Miu Miu Lace-Trimmed Floral-Print Crepe Midi Dress (£2400)
Prada Appliquéd Pleated Floral-Print Jersey Mini Dress (£686)
Les Rêveries Gathered Floral-Print Silk-Crepe Midi Dress (£320)
Beyond Retro 1970s Floral Maxi Dress (£47)
Zara Printed Dress (£50)
Next up, the biggest summer 2020 fashion trends to know.
This article originally appeared on Who What Wear
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