We may receive commission from purchases made via links on this page. Pricing and availability are subject to change.
On any given day, the retail giant adds and removes sales from this secret section on a handful of their Echo smart devices, Fire TV video streamers and Kindle e-readers — and let us tell you, the savings are good! If you’re looking to build out a smart home or just want to read mountains of e-books on one device, you need to know about this page.
So what’s on sale? Here's a taste: Amazon’s top-rated Insignia 24-inch Smart HD Fire TV can be had for just $110, or $60 off — that's a 35 percent savings!
And Amazon will give you free shipping too. But if you have Amazon Prime, you’ll get so much more — from access to new movies and TV shows, discounts at Whole Foods, exclusive sales and two-day shipping on many, many items. Not yet a member? Let's fix that: You can sign up for a free 30-day trial here. (And even those without Prime get free shipping on orders of $25 or more).
Check out our favorite hidden finds below, and shop the rest of the secret sales on Amazon devices here:
Save nearly 45 percent: Fire TV Blaster
On sale for $20 (was $35), the Fire TV Blaster works with your TV, cable box, audio receivers or soundbar — along with an Echo and Fire TV device — so you can find movies and TV shows faster. Place the device one to two feet away from your TV, sync it with the Fire TV app and the Fire TV Blaster will connect to your TV instantly, and wirelessly.
And with Alexa installed, you can control volume, turn things on and off and quickly change HDMI inputs with the sound of your voice. No more endlessly trying to find your remote in your couch cushions. Just ask!
This five-star Amazon reviewer loves the Fire TV Blaster's sleep timer feature too: “...Everything works perfect! Alexa turns on and off the TV, soundbar, set sleep timer, etc. Bit of a learning curve, but now I’ll say it’s definitely worth it! Just being able to say ‘set sleep timer’ is a win for us...”
Save nearly 20 percent: Fire TV Stick Lite
The Fire TV Stick Lite, which is on sale for $25, or $5 off, at Amazon, couldn’t be easier to use. Simply plug it into one of your TV’s HDMI ports and it’ll search for your home’s Wi-Fi network automatically and wait for you to log in.
Once synced, you’ll have access to hundreds of streaming apps and channels, including Netflix, Hulu, YouTube, Disney+, Prime Video, Peacock, HBO Max, Starz and Showtime. Between that smorgasbord of viewing options and the Fire TV Stick's interactive settings — like pop-up results for actor and director names via IMDb — you might be tempted to ditch cable for good.
"...I'm very pleased with the Fire TV Stick Lite," raved a delighted five-star reviewer. "Alexa is installed and using voice commands to change the TV is so wonderful! I can also turn the lights off from my remote control when it's time to movie-watch. I love it! Let's see the cable companies let me do that! I figure I'll be saving about $230 per month now, and all for an investment that was less than paying for one month of cable."
Save nearly 20 percent: Fire TV Cube
On sale for $100 (was $120), the Fire TV Cube is a considerable upgrade from the Fire TV Stick. It’s speedier and more powerful, so you won’t get any buffering, pauses or lag. It also comes with twice the amount of storage: 16GB.
Thanks to built-in Alexa, you can load Netflix, Prime Video, Hulu, Disney+, HBO Max and more with just the sound of your voice. You can use Alexa to control the TV — turn it on or off, search for movies and shows, change the volume, stream channels and switch between cable and over-the-air channels. Of course, you can still access Alexa for up-to-the-minute news, weather reports, music and podcasts.
“Easy to install and integrates perfectly,” said a delighted fan. “The video in 4k is great. The colors are vibrant, the sound is clear. The system works flawlessly.”
Need a new TV? Amazon has this Insignia 24-inch Smart HD TV — Fire TV Edition still on sale for just $100! The standout set delivers eye-popping colors and exceptional picture quality — both of which are rare in this price range. The audio is top notch, too — and Alexa is included in the remote. So if you’re not a fan of endlessly scrolling through a grid of movie titles (and who is), you can just say, “Alexa, play Knives Out,” and she’ll make your wish come true.
“I am honestly very pleasantly surprised with how much I like this TV,” reports a satisfied Amazon shopper. “As far as clarity goes, I believe HD720p is plenty for this screen size. I’m a bit of a TV snob and the lower clarity is not noticeable in this size.”
Save nearly 25 percent: Echo Frames
Echo Frames are designed to direct audio towards your ears, while also minimizing what the people around you can hear. So now you can listen to your favorite music and podcasts without worrying about what anyone else thinks or hears.
Meanwhile, a huge perk that comes with the Echo Frames is that Alexa is built-in, so you can make calls (when synced to a smartphone), set reminders, add to your to-do lists, hear the news and control your smart home with just the sound of your voice — all from your frames! Noisy outside around you? No problem! Echo Frames, which are on sale for $190, or $60 off, at Amazon, will automatically adjust the volume based on the noise level of your environment.
Check out more secret sales on Amazon devices below:
Get $60 off Toshiba 32-inch HD Smart Fire TV, amazon.com
Get $60 off Insignia 39-inch HD Smart Fire TV, amazon.com
Save $40 on Kindle Kids Edition, amazon.com
Save $70 on Fire HD 10 Kids Tablet, amazon.com
Save $40 on Fire 7 Kids Tablet, amazon.com
Save $50 on Fire HD 8 Kids Tablet, amazon.com
Echo Dot Kids (fourth generation), $40 (was $60), amazon.com
Save $70 on Fire HD 10 Kids Pro Tablet, amazon.com
Save $50 on Fire HD 8 Kids Pro Tablet, amazon.com
Save $40 on All-new Fire 7 Kids Pro Tablet, amazon.com
Buy two Ring Floodlight Cam Wired Plus, save $20, amazon.com
Want more? Scroll for some of Amazon's best sales this week:
Headphones and earbuds
Apple AirPods Pro, $197 (was $249), amazon.com
Apple AirPods Max, $473 (was $549), amazon.com
Beats Ep Wired On-Ear Headphones, $99 (was $130), amazon.com
Smartphones and tablets
Samsung Galaxy Tab S6 Lite, $279 (was $350), amazon.com
Hercules Tuff Charging Station, $30 (was $35), amazon.com
Mongoora Car Charger Adapter, $15 (was $21), amazon.com
BioShock: The Collection, $28 (was $50), amazon.com
NBA 2K21 (Xbox Series X), $20 (was $70), amazon.com
Outriders Day One Edition (PS5), $36 (was $60), amazon.com
Immortals Fenyx Rising (PS5), $24 (was $60), amazon.com
Mafia: Definitive Edition (PS4), $20 (was $40), amazon.com
Godfall (PS5), $39 (was $70), amazon.com
iRobot Roomba 694 Robot Vacuum, $250 (was $274), amazon.com
Work from home
Acer Chromebook Spin 311, $248 (was $499), amazon.com
FelixKing Ergonomic Desk Chair, $140 (was $160), amazon.com
Truweo Posture Corrector, $12 (was $30), amazon.com
Sdara Rose Quartz Roller, $14 (was $20), amazon.com
Biolage Hydrasource Shampoo, $25 (was $32), amazon.com
Ewedoos Women's Yoga Pants, $20 (was $27), amazon.com
Health and wellness
Lysol, Disinfectant Spray, $5 (was $11), amazon.com
Petstages Cat Tracks Cat Toy, $8 (was $25), amazon.com
The reviews quoted above reflect the most recent versions at the time of publication.
Read More from Yahoo Life:
Want daily pop culture news delivered to your inbox? Sign up here for Yahoo Entertainment & Life's newsletter.