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We found a secret Amazon section full of incredible sales on devices — Kindle, Fire TV, Echo Frames and more
We may receive commission from purchases made via links on this page. Pricing and availability are subject to change.
Did you know Amazon has a hidden section devoted to secret sales on its own devices? It's true!
On any given day, the retail giant adds and removes sales from this secret department on a handful of Echo smart devices, Fire TV video streamers and Kindle e-readers — and let us tell you, the savings are good! If you’re looking to build out a smart home or just want to read mountains of e-books on one gadget, you need to know about this page.
So what’s on sale? Here's a taste: Amazon’s top-rated Insignia 24-inch Smart HD Fire TV can be had for just $110 — that's 35 percent off!
And Amazon will give you free shipping too. But if you have Amazon Prime, you’ll get so much more — from access to new movies and TV shows, discounts at Whole Foods, exclusive sales and two-day shipping on many, many items. Not yet a member? Let's fix that: You can sign up for a free 30-day trial here. (And even those without Prime get free shipping on orders of $25 or more).
Check out our favorite finds below, and shop the rest of the secret sales on Amazon devices here:
Save $45: Kindle Paperwhite
Made with a 300ppi glare-free screen, the Kindle Paperwhite — on sale for $85 — offers a display bright enough to mimic the effect of reading from an actual page, without the headache-inducing reflection. Just as cool: An adjustable light shifts to accommodate the setting.
"...The display is gorgeous," raved a five-star reviewer. "I love how crisp the lettering is and how the pages actually look like real paper. There's barely any glare on the screen when held up in sunlight —a huge advantage over the iPad Mini ...."
Grab the e-reader that nearly 90,000 shoppers love — it's at an all-time low price right now.
Save $60: Insignia 24-inch Smart HDTV — Fire TV Edition
Need a new TV? Amazon has the wildly popular Insignia 24-inch Smart HD TV — Fire TV Edition on sale for just $110! The standout set delivers eye-popping colors and exceptional picture quality — both of which are rare in this price range. The audio is top notch, too — and Alexa is included in the remote. So if you’re not a fan of endlessly scrolling through a grid of movie titles (and who is), you can just say, “Alexa, play Knives Out,” and she’ll make your wish come true.
“I am honestly very pleasantly surprised with how much I like this TV,” shared a satisfied Amazon shopper. “As far as clarity goes, I believe HD720p is plenty for this screen size. I’m a bit of a TV snob and the lower clarity is not noticeable in this size.”
Save $60: Echo Frames
Echo Frames — 60 bucks off right now — are designed to direct audio towards your ears, while also minimizing what the people around you can hear. So now you can listen to your favorite music and podcasts without worrying about what anyone else thinks or hears.
A huge perk of the Echo Frames? Alexa is built-in, so you can make calls (when synced to a smartphone), set reminders, add to your to-do lists, hear the news and control your smart home with just the sound of your voice — all from your frames! Noisy outside around you? No problem. Echo Frames will automatically adjust the volume based on the noise level of your environment.
Shoppers are rocking the Echo Frames. "Sound quality is fantastic and I'm impressed with the quality of the microphone as well," added a smitten user. "...It's pretty secret-agent awesome."
Check out more secret sales on Amazon devices below:
Save $30 on Kindle, amazon.com
Save $40 on Kindle Kids Edition, amazon.com
Tile Mate (four-pack) with Echo Dot (fourth generation), $80 (was $120), amazon.com
Get $60 off Toshiba 32-inch HD Smart Fire TV, amazon.com
Get $60 off Insignia 39-inch HD Smart Fire TV, amazon.com
Save $40 on Kindle Kids Edition, amazon.com
Get $80 off Insignia 43-inch 4K Ultra HD Smart Fire TV, amazon.com
Get $100 off Toshiba 43-inch 4K Ultra HD Smart Fire TV, amazon.com
Get $100 off Toshiba 43-inch 4K Ultra HD Smart LED Fire TV, amazon.com
Get $70 off Insignia 50-inch 4K Ultra HD Smart Fire TV, amazon.com
Get $100 off Toshiba 50-inch 4K Ultra HD Smart LED Fire TV, amazon.com
Get $110 off Toshiba 55-inch 4K Ultra HD Smart LED Fire TV, amazon.com
Echo Frames (second generation), classic black with new polarized sunglass lenses, $210 (was $270), amazon.com
Buy two Ring Floodlight Cam Wired Plus, save $20, amazon.com
Buy a Fire TV, get an Echo Dot (third generation) with promo code FTVEDOT21 at checkout, amazon.com
Want more? Scroll for some of Amazon's best sales this week:
TVs
Insignia NS-24DF310NA21 24-inch Smart HD TV — Fire TV, $110 (was $170), amazon.com
Insignia NS-32DF310NA19 32-inch Smart HD TV — Fire TV, $130 (was $200), amazon.com
Toshiba 43-inch 43C350KU C350 Series LED 4K Ultra HD Smart Fire TV, $270 (was $370), amazon.com
LG OLED55C1PUB C1 Series 48-inch 4K Smart OLED TV, $1,397 (was $1,500), amazon.com
Insignia 55-inch NS-55F301NA22 F30 Series LED 4K Ultra HD Smart Fire TV, $400 (was $500), amazon.com
Sony X90J 65-inch 4K Ultra HD LED Smart Google TV, $1,498 (was $1,600), amazon.com
Headphones and earbuds
Beats Ep Wired On-Ear Headphones, $80 (was $130), amazon.com
Apple AirPods (wireless charging case), $150 (was $199), amazon.com
Apple AirPods Pro, $190 (was $249), amazon.com
Apple AirPods Max, $479 (was $549), amazon.com
Beats Studio3 Wireless Noise Canceling Over-Ear Headphones, $200 (was $350), amazon.com
Apple AirPods (standard charging case), $120 (was $159), amazon.com
Sony ZX Series Wired On-Ear Headphones, $10 (was $20), amazon.com
Sennheiser Momentum True Wireless Bluetooth Earbuds, $98 (was $300), amazon.com
Beats Solo3 Wireless On-Ear Headphones, $120 (was $200), amazon.com
Smartphones and tablets
TCL 10 Pro Unlocked Android Smartphone, $300 with on-page coupon (was $400), amazon.com
E-Tronic Edge Phone Armband Sleeve, $10 (was $13), amazon.com
Marvue M10 Tablet, $100 (was $130), amazon.com
Samsung Galaxy Tab S7, $550 (was $650), amazon.com
Samsung Galaxy Tab S6 Lite, $317 (was $350), amazon.com
Mongoora Car Charger Adapter, $14 (was $21), amazon.com
Apple iPad Air (10.9-inch, Wi-Fi, 256GB), $650 (was $749), amazon.com
Gaming
Immortals Fenyx Rising (PS5), $24 (was $60), amazon.com
Mafia: Definitive Edition (PS4), $23 (was $40), amazon.com
Call of Duty: Infinite Warfare (PS4), $15 (was $40), amazon.com
Godfall (PS5), $18 (was $70), amazon.com
BioShock: The Collection, $22 (was $50), amazon.com
Madden NFL 21: Next Level Edition (Xbox Series X), $34 (was $70), amazon.com
The Falconeer: Day One Edition (Xbox Series X), $19 (was $40), amazon.com
Outriders Day One Edition (PS5), $39 (was $60), amazon.com
NBA 2K21 (Xbox Series X), $20 (was $70), amazon.com
Smart home
Emerson Sensi Wi-Fi Smart Thermostat, $87 (was $130), amazon.com
August Wi-Fi Smart Lock, $212 (was $250), amazon.com
NetGear Wi-Fi Range Extender EX3700, $27 (was $47), amazon.com
Govee 33ft LED Strip Lights, $11 with on-page coupon (was $23), amazon.com
Kasa Smart Plug HS103P4 (four-pack), $25 with on-page coupon (was $30), amazon.com
Kasa Smart Light Switch HS200P3 (three-pack), $35 (was $45), amazon.com
TanTan Smart Table Lamp, $24 with on-page coupon (was $33), amazon.com
Kamep Wireless Wi-Fi Video Doorbell Camera, $70 with on-page coupon (was $130), amazon.com
Moen 7594BL Arbor One-Handle Pulldown Kitchen Faucet, $289 (was $500), amazon.com
Vacuums
Eufy by Anker, BoostIQ RoboVac 11S (Slim), $150 (was $220), amazon.com
Robit V7S Pro Robot Vacuum Cleaner, $100 for Prime members only (was $200), amazon.com
Tab Robot Vacuum Cleaner, $100 with on-page coupon (was $200), amazon.com
Shark IQ Robot Self-Empty XL RV101AE, Robotic Vacuum, $445 (was $600), amazon.com
Kenmore 31510 Robot Vacuum Cleaner, $170 (was $259), amazon.com
Eufy by Anker, RoboVac L70 Hybrid, $340 (was $550), amazon.com
Yeedi K600 Robot Vacuum Cleaner, $120 with on-page coupon (was $180), amazon.com
Work from home
DamKee Massage Gun, $72 with on-page coupon for Prime members only (was $110), amazon.com
Acer Chromebook Spin 311, $247 (was $499), amazon.com
FelixKing Ergonomic Desk Chair, $140 (was $160), amazon.com
Truweo Posture Corrector, $12 (was $30), amazon.com
Cloud Massage Shiatsu Foot Massager Machine, $250 with on-page coupon (was $350), amazon.com
Vybe Percussion Massage Gun, $150 with on-page coupon (was $200), amazon.com
Canon Office and Business MB5120 All-in-One Printer, $250 (was $300), amazon.com
Saiji Laptop Bed Tray Desk, $25 with on-page coupon for Prime members only (was $100), amazon.com
Kitchen
Indoor Smokeless Grill-Electric Grill, $150 with on-page coupon (was $190), amazon.com
Elite Gourmet EGC-007 Easy Electric Poacher, $17 (was $30), amazon.com
Philips Kitchen Appliances Digital Twin TurboStar Airfryer XXL, $297 (was $400), amazon.com
Bayco 9 Pack Glass Meal Prep Containers, $41 (was $50), amazon.com
Ozeri ZK14-S Pronto Digital Multifunction Kitchen and Food Scale, $10 (was $15), amazon.com
Mueller Austria Ultra-Stick 500 Watt 9-Speed Immersion Multi-Purpose Hand Blender, $30 (was $45), amazon.com
Bonsenkitchen Handheld Milk Frother, $11 with on-page coupon (was $18), amazon.com
Beauty
Sdara Rose Quartz Roller, $11 with on-page coupon (was $20), amazon.com
AuraGlow Teeth Whitening Kit, $28.50 with on-page coupon (was $60), amazon.com
CeraVe AM Facial Moisturizing Lotion SPF 30, $11 (was $19), amazon.com
Tweezer Guru Precision Slant Eyebrow Tweezers, $6 with on-page coupon (was $15), amazon.com
Biolage Hydrasource Shampoo, $30 (was $32), amazon.com
Naturewell Retinol Advanced Moisturizing Cream for Face and Body, $15 with on-page coupon (was $23), amazon.com
RoC Retinol Correxion Line Smoothing Night Retinol Serum, $23 (was $33), amazon.com
Neutrogena Rapid Wrinkle Repair Retinol Cream, $19 (was $24), amazon.com
Style
Leggings Depot Leggings, $12 (was $30), amazon.com
Prettygarden Ladies Basic Crewneck Belted Office Dress, $29 (was $37), amazon.com
A.Jesdani Women's Button Down, $32 with on-page coupon (was $50), amazon.com
Korsis Women's Summer Casual T Shirt Dress, $32 (was $47), amazon.com
A AGROSTE Women's High Waist Yoga Pants, $17 (was $30), amazon.com
Milumia Women's Boho Button Up Split Floral Print Flowy Party Dress, $32 (was $44), amazon.com
New Balance Women's FuelCore Nergize V1 Sneaker, $49 (was $65), amazon.com
Adidas Women's Cloudfoam Pure Running Shoe, $49 (was $70), amazon.com
Health and wellness
Cloud Massage Shiatsu Foot Massager, $250 with on-page coupon (was $350), amazon.com
Purell TFX Touch-Free Foam Hand Sanitizer Dispenser, $32 (was $109), amazon.com
Wecolor 100 Pcs Disposable 3 Ply Earloop Face Masks, $9 (was $12), amazon.com
Microban Professional Sanitizing Spray, $32 (was $36.50), amazon.com
Purell Advanced Hand Sanitizer Refreshing Gel, $34 (was $37), amazon.com
YOSUDA Indoor Cycling Bike Stationary, $230 with on-page coupon (was $330), amazon.com
Lysol, Disinfectant Spray, $5 (was $11), amazon.com
Bedding
Friendriver Luxury Hotel Quality Bed Pillow, $26 (was $33), amazon.com
2 Pack Cooling Shredded Memory Foam Bed Pillows with Bamboo Covers, $38 (was $50), amazon.com
Smart Queen Cooling Weighted Blanket, $30 (was $60), amazon.com
Utopia Bedding Premium Cotton Blanket, $24 (was $38), amazon.com
LuxClub 6 PC Sheet Set Bamboo Sheets, $35 for queen (was $57), amazon.com
Utopia Bedding Down Alternative Comforter, $35 (was $57), amazon.com
Pets
Petstages Cat Tracks Cat Toy, $11 (was $25), amazon.com
Rachael Ray Nutrish Dog Treats, $4 with on-page coupon (was $10), amazon.com
Nina Ottosson by Outward Hound Dog Brick Interactive Treat Puzzle Dog Toy, $14 (was $25), amazon.com
Outward Hound Hide-A-Squirrel Squeaky Puzzle Plush Dog Toy, $20 (was $30), amazon.com
Potaroma 3 Silvervine Catnip Balls, $10 (was $19), amazon.com
Coolaroo The Original Elevated Pet Bed, $21 (was $30), amazon.com
The reviews quoted above reflect the most recent versions at the time of publication.
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