Imogen Evans, 23, established her brand Imi Studios during the Covid lockdowns, working on scrubs for NHS medics.
After videos of her clothing took off on TikTok, Evans created a custom dress for the ‘Say So’ singer, has worked with the likes of Depop, and had a pop-up shop sponsored by Absolut. Vodka.
"I am proud that I have done it myself and taken the initiative," Evans said.
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