The Sainsbury's Christmas Advert Is Here To Warm Your Stone-Cold Heart

Anna Lewis
Photo credit: Sainsbury's

From Delish

Easy Peelers at the ready, because Sainsbury’s has released its Christmas advert and it’s made us crave a big old net of clementines.

The festive offering from Sainsbury’s tells the “totally true story” (said with Sainsbury’s tongue well and truly stuffed in its cheek) of a chimney sweep called Nicholas. The poor little orphan is accused of stealing clementines from outside the very first Sainsbury’s store, which was located on London’s Drury Lane in 1869.

But Mrs Sainsbury knows he did nothing wrong, and heads out to find him in the snowy abyss where he’s been banished. She gives him a bag of clementines, which he then pops into his buddies’ stockings on Christmas Eve. Everyone gets one except that big brute who was actually the one who took the oranges in the first place. He’s given a piece of coal. Natch.

Photo credit: Sainsbury's

So, is this how Saint Nicholas started out? It sure looks like it.

Sainsbury’s isn’t the first supermarket to release its Christmas advert – Asda shared theirs last week. It centres around a generous little girl called Tilly, who has been inspired by her grandad to spread a little extra Christmas cheer this year.

And Kev The Carrot has returned this year in the Aldi commercial, and he’s doing a fine Greatest Showman impression.

We still haven’t heard anything from John Lewis, but as usual, we’re expecting big things. Because, let’s be honest, it’s not Christmas until you’ve cried hysterically at JL’s advert.