Almost 1,000 people have completed the distance of the equator as part of running brand inov-8’s event, ‘inov-8 World Run’.
Participants from 22 countries made a collective effort to run, hike or walk 25,000 virtual miles over the course of seven days.
The event began on Wednesday June 3, or Global Running Day, and finished ahead of schedule on the evening of June 9.
Casual joggers, outdoor enthusiasts and devout athletes banded together to reach this lofty goal, logging their daily mileage onto the brand’s website and posting updates of their progress onto social media.
The team paced themselves at the beginning, clocking up 2,135 miles on Day 1. This number increased as more people joined the challenge, climbing to 8,346 miles on the fourth day.
With time running out and a long way to go, the team buckled down and polished off 14,634 miles by Sunday. An expansion of the group saw yet another spike in the distance covered and the team reached the magic number of 25,000 miles on Tuesday.
With participants dotted across a range of time zones, the race to cross the finish line didn’t cost anyone their much-needed rest.
US trail runner Peter Maksimow, who racked up his miles in California, says: 'I’m glad I didn’t have to run the last 990 miles myself on the final day once most of the world was asleep. We brought it home here in the US with the help of friends!'
Spot prizes, such as vouchers for running shoes, were also given out on the website each day, including a £150 voucher for one winner at the end of the challenge.
The event was organised as part of inov-8's Play Your Part campaign, which aims to provide support and motivation to runners during the Covid-19 pandemic.
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