Rosie Huntington-Whiteley's debut beauty brand is finally here

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Photo credit: Anthony Harvey
Photo credit: Anthony Harvey

Rosie Huntington-Whiteley's long-awaited beauty line, Rose Inc, is finally launching this Friday (27 August) – and we're expecting great things...

The new nine-piece makeup and skincare collection will be available to shop exclusively at luxury beauty retailer Space NK here in the UK.

The supermodel and entrepreneur spent two years developing her eponymous skincare and makeup range, which promises to help you achieve a fresh and healthy glow. Think the fresh-faced, off-duty model vibes that Rosie herself exemplifies so perfectly and you'll get the idea.

The makeup shades promise to be chic and wearable, while the products are also designed as multitaskers that you can apply in seconds. Hero buys include the Blush Divine Radiant Lip & Cheek Colour, which can be used to add a wash of colour in multiple areas, and the Softlight Luminous Hydrating Concealer, which promises to brighten and nourish your skin.

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Meanwhile, the skincare offering has been formulated to help boost your complexion's glow and refine pores for a natural, radiant finish. We have our eyes on the Radiant Reveal Brightening Serum, another multitasking product that promises to plump, brighten and soften the skin thanks to a mix of potent skincare ingredients including Vitamin C and squalane.

We also love the brand's eco-friendly ethos – all of the ingredients and packaging has been sustainably sourced, while many of the products are refillable.

Put simply, Rosie's chic, contemporary and science-led new beauty brand is well worth getting on your radar.

Rose Inc launches exclusively at Space NK on Friday (27 August) and you can join the waiting list HERE.

If you'd like to shop the brand early, then you can join an online Space NK event with Rose Inc's makeup artist on 26 August, where you'll learn how to use the products. Reserve your place HERE.

SHOP ROSE INC HERE

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