Rosie Huntington-Whiteley has unveiled a line of clean cosmetics.
The British supermodel launched her Rose Inc. lifestyle website several years ago, with the site featuring blogs, product reviews, and celebrity interviews.
Now, Rosie is expanding the company to include a beauty line, also called Rose Inc.
The first collection, titled Modern Essentials, features a range of clean colour cosmetics, all of which are vegan-friendly and cruelty-free.
"After working closely with high-profile make-up artists for over a decade, we launched Rose Inc. as a way to indulge my quest for the best ingredients, formulas and packaging available - and I found them in working with (the team at biotechnology company) Amyris," said Rosie. "I couldn't find other brands that unite them all in one collection. From efficacy to ethics, Rose Inc. represents everything that's important to me in colour cosmetics and skincare."
The Modern Essentials collection includes the Softlight Luminous Hydrating Concealer, Brow Renew Enriched Shaping Gel, Blush Divine Radiant Lip & Cheek Colour,Radiant Reveal Brightening Serum, as well as the Skin Resolution Clarifying Toner.
Items will be available to purchase from 27 August.